Account Suspension by Zalando Inevitable if Excessive Sending Occurs
Zalando Enacts Tougher Return Policies
Online shopping giant Zalando is tightening its return policies, suspending thousands of customer accounts to curb excessive returns. The move is aimed at reducing the significant cost burden associated with returns, particularly in the clothing sector where return rates can reach up to 60%.
The crackdown affects less than 0.02% of Zalando's customer base, approximately 10,000 accounts. These accounts will be barred from placing new orders for a year but can still manage returns for existing orders. To avoid becoming affected, customers are advised to return products promptly and avoid ordering too many items at once.
To minimize size-related returns, which account for a third of all returns, Zalando is enhancing size guidance. A dedicated team is working to provide accurate size recommendations to customers, thereby reducing returns.
Zalando's efforts to streamline its return processes extend beyond this measure. The company encourages self-service solutions, promotes operational efficiency, and focuses on ensuring a hassle-free return experience for customers. These initiatives collectively aim to reduce costs and improve the overall shopping experience.
Despite industry challenges, Zalando remains committed to growth and profitability. Its ongoing investment in digital tools and self-service options is part of a broader strategy to deliver a smoother, more transparent shopping experience to customers.
- To save on costs related to returns, especially in the clothing business where returns can reach 60%, Zalando is improving its finance by implementing stricter return policies.
- In an attempt to minimize returns, particularly size-related returns that make up a third of all returns, Zalando is focusing on the lifestyle of its customers by improving size guidance with accurate recommendations.
