Adidas Enters Safety Shoe Market, Targets 274 Euro Price by 2026
Adidas is set to expand its business horizons, with UBS identifying new growth drivers. The sportswear giant is entering the safety shoe market and plans to launch a new label, 'adidas pro work', in Q2 2026. UBS has set a price target of 274 euros for Adidas, suggesting significant upside potential.
Adidas is diversifying its portfolio by partnering with GLO Brands, a unit of the FTSE-listed Bunzl group. This collaboration will result in a new product line called 'adidas pro work', combining classic Adidas design with robust work environment requirements. The line will target construction, maintenance, and logistics sectors, with a market launch planned for the second quarter of 2026.
The 'adidas pro work' label will initially debut via specialized channels and selected partners. Meanwhile, UBS sees expansion into emerging markets as another key growth driver for Adidas. The Swiss bank has set a price target of 274 euros for Adidas, indicating an upside potential of over 40 percent from the current level.
Adidas is poised for growth with its entry into the safety shoe market and expansion into emerging markets. The launch of 'adidas pro work' in Q2 2026, along with UBS's price target of 274 euros, suggests a promising future for the sportswear giant.
