Agencies Discover Client Preferences: A Journey from Hotel Cleaning to Living with Rockstars
Molly George, the co-founder and CEO of Kickstand Communications, has made a name for herself in the agency world by emphasizing the importance of having a deep understanding of clients' businesses.
George's career began on the client side of marketing, where she was initially perceived as a "connector." However, as she transitioned to the agency world, her role evolved, and she found that understanding the brands she worked on was crucial.
Contrary to the advice given by her mentor, George discovered that she needed to understand the brands she worked on to deliver impactful results. This understanding enables her to tailor communications strategies, create relevant content, anticipate client needs, and build stronger relationships.
Nine years into her career, George's role as the CEO of Kickstand Communications was established. Her work approach involves a significant investment of time and effort to understand her clients' businesses. George believes that this depth of understanding is not something that can be simulated and is essential for success.
Building a deep understanding and passion for the brands she works with is a crucial part of George's work approach. She invests time and effort to build this understanding, and she believes that genuine passion for the brands she works with cannot be feigned.
George's approach to her work requires a genuine passion for the brands she is involved with. This passion, combined with her deep understanding of her clients' businesses, has helped her deliver results aligned with the client’s goals and market context.
In the agency world, understanding the brands one works on is crucial. This understanding helps agencies deliver impactful results aligned with the client’s goals and market context. Molly George's career progressed to the self-made position of co-founder and CEO of Kickstand Communications, a testament to her commitment to understanding her clients' businesses deeply.
Investing time and effort to understand clients' businesses is essential for delivering impactful results in the agency world, as demonstrated by Molly George, the self-made CEO of Kickstand Communications. This deep understanding of finance, business, and lifestyles allows George to tailor communications strategies, create relevant content, anticipate client needs, and build stronger relationships in her careers.
George's focus on understanding her clients' businesses and building a genuine passion for the brands she works with has played a significant role in her success and the growth of Kickstand Communications, both in her careers and business ventures.
