Agencies Shortlisted for Adweek's 2022 Multicultural Agency of the Year Award
In a notable shift for Adweek's Agency of the Year program, the publication has unveiled the shortlisted agencies for each category, marking the first time such information has been made public. Adweek’s Extraordinary Roster this year comprises expanded categories, which now encompass Midsize U.S., Small U.S., Multicultural, alongside the existing U.S., Global, International, and Breakthrough categories.
For the keenly contested Multicultural category, recognition will be bestowed upon an agency that predominantly crafts work responding to the unique requirements of diverse communities.
Journey to the shortlist
Adweek invited entries from any agency, waiving the usual fee, with the prerequisite of submitting information detailing the past year's performance and showcasing the agency's best work. A team of Adweek editors and journalists scrutinized the entries, eventually curating shortlists based on the agencies with the strongest potential to shine in the final round.
While specific details about the agencies shortlisted for Adweek's 2021 Agency of the Year in the Multicultural category remain undisclosed, prospective insights might be found in Adweek's official announcements or archives from the said year. However, it is essential to note that DDB Worldwide recently discussed multicultural marketing, but the reference pertains to Alma Agency being appointed Multicultural Agency of Record for IKEA USA in 2025, which is not directly related to the Adweek Agency of the Year in the Multicultural category for 2021.
This year promises enthralling competition, with a flurry of accomplished players vying for recognition in the distinctive and growing Multicultural category.
- The diverse array of agencies competing in the Multicultural category of Adweek's Agency of the Year program are deeply immersed in finance, as they have demonstrated their financial sustainability through their past year's performance and showcased their best work.
- In the business realm, the shortlisted agencies in the Multicultural category of Adweek's Agency of the Year program are not only transforming the broader advertising landscape but also contributing significantly to lifestyle transformations within diverse communities through their unique insights and innovative strategies.
