Agricultural firm Emami Agrotech expanded into basic commodities, aiming for a revenue of 2,000 crores from the food industry in a span of 3-5 years.
Emami Agrotech, a subsidiary of the Emami Group, has announced its strategic expansion into the branded staples market, aiming to become a diversified food major. The company's current food product portfolio includes spices, soya chunks, specialty fats, vanaspati, rice bran oil, and now, packaged atta, maida, and suji.
The expansion strategy, guided by global management consulting firm McKinsey & Co, aims to grow the food business revenue from the current approximately Rs 400 crore (some sources cite Rs 100 crore in food-related products like spices and soya chunks) to a staggering Rs 2,000 crore within the next three to five years. This ambitious target represents a fivefold increase for the company.
Initially, the focus will be on strengthening the company's presence in the eastern region of India, particularly in West Bengal, Bihar, Jharkhand, Uttar Pradesh, and other regions where the company's brands are strong. After establishing a strong foothold, the company plans to expand nationally, leveraging its robust distribution network and digitally enabled supply chain to capitalise on the growing branded staples market worth over Rs 80,000 crore.
Vibhash V Agarwal, Director of the Emami Group, has stated that the company's goal is to move its brand from the kitchen to the dining table by launching more products such as snacks, ready-to-eat items, and sausage. Apart from organic growth, the company is open to acquisitions to expand its food business. However, there are currently no plans for direct-to-consumer sales.
The launch of Emami Healthy & Tasty Fresh Chakki Atta, Maida, and Suji was announced on Tuesday, with the initial launch planned in West Bengal. The company aims to expand the product line to the rest of India, including regions like Delhi, Rajasthan, Punjab, Haryana, and more, in the coming months.
Emami Agrotech, one of the leading edible oil makers with a turnover of around Rs 20,000 crore, has entered the Rs 80,000 crore branded staples market. With the inclusion of rice bran oil, the food portfolio would be around Rs 400 crore. The company is also planning an Initial Public Offering (IPO) within the next two years as part of this growth strategy in the food sector.
The article was published on August 19, 2025, marking an exciting new chapter for Emami Agrotech as it ventures into the branded staples market. With its ambitious expansion plans, the company is poised to make a significant impact in the Indian food industry.
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