Amazon Prime Video & FanDuel Team Up for Enhanced NBA & WNBA Viewing
Amazon Prime Video and FanDuel have joined forces to enhance the viewing experience for NBA and WNBA fans. The partnership brings live odds, bet tracking, and contextual overlays to Prime Video, powered by FanDuel. Danielle Carney, head of US video and live sports sales at Amazon Ads, highlights the importance of collaborating with brands that enrich the fan experience.
Fans can now link their FanDuel account to their Prime Video profile, unlocking an enhanced viewing experience. This includes Odds View, which presents live odds, lines, and probabilities for popular bets, along with contextual overlays. NBA fans with Prime will have access to these features, powered by FanDuel.
The partnership also sees Blake Griffin, NBA on Prime analyst, serving as an ambassador for FanDuel's NBA offering. Griffin will be featured in FanDuel's creative campaigns, on-air integrations, and live events. Mike Raffensperger, president of FanDuel Sports, views this partnership as a significant milestone in connecting with basketball fans. FanDuel has been named as Amazon Prime's official odds provider.
Shares in FanDuel's parent company, Flutter Entertainment plc (NYSE:FLUT), closed 10.33 per cent lower at $254.00 per share on Tuesday. Despite this, the partnership with Amazon Prime Video signals a significant step forward for FanDuel in engaging with basketball fans and enhancing the viewing experience.
