Ariana Grande's Christmas-themed Sales Surge by an Impressive 750%
Ariana Grande's Christmas-themed Sales Surge by an Impressive 750%
Ariana Grande's "Santa Tell Me" has been gradually gaining recognition over time. The tune, which turns 10 this year, has now been labeled as a contemporary holiday staple. The singer and actress pushes her hit to new heights on the United States' most competitive song chart this week, thanks to a well-timed and significant surge in both streams and, most notably, sales.
Sales of "Santa Tell Me" experienced a substantial boost when digital and physical sales are considered together. According to Billboard, the tune sold 9,000 copies across the U.S. during the last tracking period, a 758% increase from the previous period.
The approach of Christmas is undoubtedly responsible for the song's sales surge. Additionally, a 10th-anniversary edition of the single was recently released on various physical formats, which became a must-have for many Grande fans. The blend of annual digital purchases, which are typical during the holiday season, with the exciting new offering, made it a popular choice once more.
"Santa Tell Me" climbs to a new all-time high on the Hot 100 this week, with sales playing a significant role in its rise. The single moves up from No. 9 to No. 5 on the list of the most-consumed songs in the country. As it reaches that position, it joins an exclusive group of fewer than 10 holiday tracks that have reached the upper half of the top 10.
Grande's radio-friendly composition appears on four Billboard charts this week, and it tops the list on all of them. The only chart where it doesn't advance any further is the Streaming Songs ranking, as it remains steady at No. 6.
"Santa Tell Me" also ranks among the top 10 most successful tracks on both of Billboard's worldwide rankings. Grande currently holds the No. 6 spot on the Billboard Global 200, and she is one position lower on the Billboard Global Excl. US, which does not include any consumption data from the United States.
However, if "Santa Tell Me" sold so well, and all those purchases made such an impact on the Billboard charts, why doesn't it appear on the Digital Song Sales list? Some fans might be wondering about this, but there's a simple explanation. A large proportion of those who bought the track likely did so in a physical format, and those sales are not included in the competitive leadboard.
Ariana Grande's "Santa Tell Me" on a 10th-anniversary vinyl release saw increased sales, contributing to its boost on the Hot 100. The biggest hits compilation of Grande includes "Santa Tell Me" as fans can find it in her 'biggest hits' album. Despite its success on the charts, "Santa Tell Me" is not featured on the Digital Song Sales list due to a significant portion of its sales coming from physical formats. This year, "Santa Tell Me" has been recognized as a contemporary holiday favorite, with its sales surging ahead of Christmas. Ariana Grande's holiday track has also sold well as a CD, further driving its popularity and chart positions.