A substantial attendance of more than 1.2 million individuals was recorded at the state's annual fair event. - Attendance at the Landesmesse exceeds 1.2 million individuals
Stuttgart, Germany - Despite a persistent economic situation, Stuttgart Messe, one of Germany's leading trade fair organisers, is cautiously optimistic about its 2025 outlook. This follows a record-breaking year in 2024, which saw the company surpass its pre-pandemic levels and set a new record for turnover at 228.5 million euros.
In 2025, Stuttgart Messe is hosting several significant international events, underscoring its strategic focus on emerging industries. The Battery Show Europe and Electric & Hybrid Vehicle Technology Expo Europe, held in July, attracted over 17,000 professionals and 1,100 exhibitors, demonstrating strong demand for industry-specific fairs in the electric mobility and energy storage sectors.
Upcoming fairs like hy-fcell 2025, focused on hydrogen-powered mobility, reflect Stuttgart Messe's alignment with emerging markets and sustainable transport technologies. With the fuel cell electric vehicles market projected to rise from $2.55 billion in 2024 to $17.73 billion by 2034, these events are expected to drive solid revenues for the fair.
However, Stuttgart Messe operates many fairs with a two-year rhythm, which means some large-scale events occur biennially, impacting annual revenue patterns. Despite this, the steady hosting of flagship fairs such as machine vision’s VISION (planned for 2026) and various industry trade shows throughout 2025 contributes to a stable flow of exhibitors and visitors, important for sustained profitability.
Roland Bleinroth, CEO of Stuttgart Messe, stated that 2024 was an exceptional year for Stuttgart Landesmesse in every respect. However, he was cautious about 2025, noting the economic situation's persisting challenges. The fair did not provide a concrete forecast for turnover and profit for 2025, but it is expected that revenues will decrease compared to the exceptional year of 2024.
In 2023, Stuttgart Messe achieved a turnover of 128.3 million euros and a result of approximately 700,000 euros. Over 1.2 million visitors attended the fairs in Stuttgart in 2025, marking a significant increase from previous years. Stuttgart Messe earned 49.5 million euros before taxes in 2024, but no specific information was given on the profit left under the line for 2024.
In summary, while no concrete projected financial figures for Stuttgart Messe in 2025 are published, the venue's strong event portfolio and sector focus suggest profitable outcomes aligned with the current economic context and event scheduling patterns. The ongoing global economic environment and Stuttgart Messe's ability to attract key international events in cutting-edge sectors suggest that their 2025 financial performance is likely positive, with solid revenues driven by high-profile fairs in burgeoning industries like electric vehicles and hydrogen mobility.
The Commission's proposal for a directive on the protection of workers from the risks related to exposure to ionizing radiation could potentially be of interest to the exhibitors and participants at Stuttgart Messe's upcoming fairs, especially those focusing on emerging industries such as hydrogen-powered mobility.
Despite the cautious optimism about Stuttgart Messe's financial performance in 2025, the strong event portfolio and sector focus in burgeoning industries like electric vehicles and hydrogen mobility indicate the potential for solid revenues in the finance and business sectors.
