Beach bar debut marks Resorts president's call for financial backing in Atlantic City
Atlantic City's commercial casinos are experiencing a renaissance, with significant investment opportunities and a promising financial outlook. One of the key players in this revitalisation is Resorts Casino Hotel, which has recently expanded the LandShark Beach Bar, a $2 million project that includes a tiki bar, live music stage, and other amenities.
The LandShark Beach Bar expansion at Resorts Casino Hotel is part of a larger trend of investment in Atlantic City. Since 2020, casinos have collectively invested over $1 billion in revitalising their properties, enhancing amenities, and improving guest experiences. This signals a robust investment environment for the city.
The Casino Reinvestment Development Authority (CRDA) plays a crucial role in facilitating economic development by leveraging assets and private investments. They have launched initiatives like a $2 million microloan program to support local development projects.
Despite economic uncertainties, Atlantic City casinos have demonstrated resilience by boosting tourism and local economic activity. In 2025, the city has seen consecutive months of in-person casino growth, with a nearly 2% increase in revenue from physical slots and table games. This uptrend indicates a promising financial outlook for the future.
The LandShark Beach Bar expansion at Resorts Casino Hotel is expected to attract new visitors and enhance the overall tourist experience. The inclusion of a stage for live music performances is particularly noteworthy, as it adds to the entertainment offerings of the casino.
The project is the result of an investment by IMCMV Atlantic City LLC, a company that owns and operates Margaritaville-themed restaurants and entertainment venues nationwide. This partnership opens doors for future collaborations and investments in Atlantic City.
Resorts Casino Hotel's strategic location on the Atlantic City Boardwalk places it centrally among other attractions and investments, benefiting from the city's overall revitalisation efforts. Mark Giannantonio, the President of Resorts Casino Hotel, has urged others to invest in Atlantic City and open new projects, believing that investing in the city will lead to a great renaissance.
With new developments and events, Atlantic City is poised for a cultural and economic rebirth, highlighted by the varied investments across the city. The LandShark Beach Bar expansion at Resorts Casino Hotel is just one example of the exciting changes taking place in Atlantic City.
The LandShark Beach Bar expansion at Resorts Casino Hotel, an investment by IMCMV Atlantic City LLC, is part of the larger trend of financial investment in Atlantic City's industry, as casinos have collectively injected over $1 billion since 2020 to revitalize their properties, enhance amenities, and improve guest experiences. This investment environment, facilitated by the Casino Reinvestment Development Authority's initiatives like the $2 million microloan program, signals a robust finance sector supporting Atlantic City's economic development.
