Bed retailer Bensons For Beds entrusts media duties to agency the7stars as part of a three-year strategic expansion plan.
Bensons for Beds Announces Three-Year Growth Strategy and New Media Partnership
British bed retailer Bensons for Beds is embarking on a three-year growth strategy aimed at regaining market share, improving financial performance, and returning to profitability. The retailer, which is backed by European retail sector investor Alteri, was brought out of administration in 2020 and currently operates 179 stores across Britain, as well as an online sales platform.
As part of its growth strategy, Bensons for Beds has awarded its media planning and buying contract to the agency, the7stars. The contract was awarded following a four-way pitch run by The Aperto Partnership. The appointment of the7stars is intended to reach new audiences and strengthen Bensons for Beds’ marketing impact to support its strategic objectives.
Helen Nunn, marketing director for Bensons for Beds, made the announcement. The media planning and buying contract begins this month, and the strategy will be executed across Bensons for Beds’ three-year growth plan.
The three-year growth strategy involves active store openings in the current financial year, with EBITDA currently £4 million ahead of the same period last year, indicating progress towards its growth and profitability goals. The management team has used the recent period to drive current performance while restructuring the strategy to ensure ongoing improvement and stronger financial delivery going forward.
While specific details about the7stars contract's exact terms or campaign plans were not found in the provided search results, media planning and buying typically support growth strategies by optimizing advertising spend, enhancing brand visibility, and driving customer acquisition and retention through effective marketing campaigns. Therefore, the7stars’ role is likely intended to strengthen Bensons for Beds’ marketing impact to support its strategic objectives of market share growth and improved financial performance.
In summary, Bensons for Beds aims to grow over three years by reshaping its strategy, actively opening new stores, and strengthening its marketing efforts through a partnership with the7stars. The media planning and buying via the7stars likely contribute by delivering targeted media investments to accelerate sales and brand engagement, which underpin the broader growth strategy.
- Bensons for Beds aims to bolster its financial performance and market share through a three-year growth strategy, which includes strengthening its marketing efforts with the assistance of the media agency, the7stars.
- As part of its strategy to grow over three years, Bensons for Beds intends to drive sales and brand engagement by optimizing its media investments through a partnership with the7stars, the agency responsible for their media planning and buying.
