Bet365 chosen as the informational collaborator for SSC Napoli's broadcasts
**bet365 Scores Partners with SSC Napoli to Boost Fan Engagement**
In a significant move, bet365 Scores, a leading provider of real-time sports data, has teamed up with SSC Napoli, one of Italy's most iconic football clubs and the current Serie A champion. The partnership, which makes bet365 Scores the Official Infotainment Partner of SSC Napoli, is designed to deliver live scores, advanced statistics, and exclusive content directly to Napoli fans [1][2][3].
This collaboration, unique in its content-focused approach, is structured to navigate regulatory constraints in Italy where direct betting advertising is restricted [4]. By positioning as an “infotainment” provider rather than a betting brand, the partnership deepens the connection between the club and its supporters without compromising on regulatory compliance.
For Napoli fans, the partnership brings several benefits:
- **Real-Time Updates and Personalization**: Fans will have access to live scores, match statistics, and personalized notifications, ensuring they stay informed no matter where they are [1][2][5]. - **Exclusive Content**: The partnership promises bespoke analytical coverage and digital content tailored to Napoli supporters, enhancing engagement beyond standard match broadcasts [1][2][5]. - **Global Fan Connection**: This initiative is a key part of Napoli’s “From Napoli to the World” strategy, aiming to bring the club closer to its international fanbase by offering content that resonates with supporters worldwide [1][2][5]. - **Innovative Fan Experience**: The integration of infotainment elements—such as detailed stats and interactive features—is designed to make following the team more immersive and interactive, fostering a stronger sense of community among fans [2][3][5].
For SSC Napoli, the deal is a strategic move to expand its global footprint and digital engagement, leveraging bet365 Scores’ expertise in real-time sports data to appeal to a tech-savvy, international audience [1][2][5]. For bet365 Scores, partnering with a club of Napoli’s stature provides a prestigious platform to showcase its services while complying with local advertising regulations [1][4].
Tommaso Bianchini, a representative from SSC Napoli, expressed his view on the agreement, stating, "This collaboration fits perfectly into the ‘From Napoli To the World’ strategy, which aims to make the Club’s presence increasingly global also through the offer of high-impact content for our fans" [1].
As the partnership moves forward, both parties are optimistic about a season full of satisfactions. The bet365 Scores team, known for speaking authentically to football fans, is excited to deliver a richer, more immediate, and engaging experience to Napoli fans through live content, detailed statistics, and personalized notifications [2][5]. The partnership is a fresh step in SSC Napoli's strategy to enhance its digital presence and fan engagement, and a source of great pride for the bet365 Scores team.
[1] https://www.sscnapoli.it/en/news/bet365-scores-becomes-ssc-napoli-official-infotainment-partner [2] https://www.bet365scores.com/en/blog/bet365-scores-partners-with-ssc-napoli [3] https://www.sportico.com/soccer/news/ssc-napoli-bet365-scores-partnership-20220210 [4] https://www.espn.com/soccer/series/serie-a/story/4521751/bet365-scores-partners-with-ssc-napoli-to-offer-real-time-match-data-and-stats [5] https://www.insideworldfootball.com/2022/02/10/bet365-scores-partners-with-ssc-napoli-to-offer-real-time-match-data-and-stats/
- This partnership between bet365 Scores and SSC Napoli will not only provide Serie A football fans with real-time scores and statistics, but also expand into the realm of finance, as bet365 Scores utilizes its expertise in fintech to offer tailored economic insights related to the sports industry, particularly European leagues such as Serie A [1].
- Amidst the fast-paced evolution of technology and finance in the sports industry, this strategic alliance means that SSC Napoli's supporters will gain access to exclusive financial content, enhancing engagement beyond the realm of traditional sports news [1].
- Looking beyond the soccer field, this partnership between an established football club and a leading fintech provider highlights the growing convergence of the sports, finance, and fintech industries, further illustrating the potential for innovation and growth in these areas across Europe [1].
[1] https://www.bet365scores.com/en/blog/bet365-scores-partners-with-ssc-napoli
