BMW North America Announces Q2 2025 U.S. Sales Figures
In the second quarter of 2025, the BMW brand in the U.S. saw mixed sales performance. While the company experienced a modest overall increase in passenger car sales, its electric vehicle (EV) sales faced a significant decline.
BMW passenger cars sold 42,211 units in Q2 2025, marking a 9.7% increase year-over-year and an 11.2% rise in the first half of 2025 with 85,830 vehicles sold[5]. However, BMW’s EV sales in North America fell sharply, with battery electric vehicle (BEV) sales dropping 21.2% compared to Q2 2024.
This downward trend was driven by steep declines in flagship models such as the i5 sedan, i7 luxury sedan, iX SUV, and i4. The i5 sedan sales plummeted 43.6% to 1,434 units, while i7 luxury sedan sales dropped 11.7% to 820 units. The iX SUV sales fell 12.1% to 3,116 units, and the i4 also declined by 19% in Q2 but had a positive year-to-date growth of 10.7%, surpassing 12,849 units[1][5].
For the first half of 2025, BMW sold 24,632 BEVs, a slight 0.7% decrease year-over-year from 24,794 units in H1 2024[1][5].
In contrast, the MINI brand in the U.S. delivered strong growth in Q2 2025. MINI sales surged 29.1% to 7,616 units from 5,898 units in Q2 2024. Year-to-date MINI sales increased by 19% to 14,592 units[3][5].
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The 90,884 vehicles sold in the second quarter represent a 0.4% decline from the 91,237 vehicles sold in the same time period last year. BMW sales for the first six months of 2025 are up 1.6% on total sales of 178,499 vehicles.
BMW Group's activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually. The company's success can be attributed to its diverse product portfolio, which includes the iconic brands MINI, Rolls-Royce, and BMW Motorrad.
BMW of North America reported Q2 2025 sales results for the BMW and MINI brands in the U.S. Sebastian Mackensen, the President and CEO of BMW of North America, expressed optimism about the future, stating, "We are committed to continuing our investments in electric vehicle technology and infrastructure to meet the growing demand for sustainable mobility solutions."
With the increasing focus on electric vehicles, BMW will need to address the challenges faced by its EV lineup, including tariff-related shipment issues and lack of eligibility for full federal EV tax credits in 2025, to maintain its competitiveness in the U.S. market.
[1] BMW Group. (2025). BMW Q2 2025 Sales Results. Retrieved from https://www.bmwgroup.com/en/investor-relations/financial-reports/quarterly-reports/quarterly-report-q2-2025.html
[2] BMW Group. (2025). MINI Q2 2025 Sales Results. Retrieved from https://www.miniusa.com/en/news/press-releases/2025/mini-q2-2025-sales-results.html
[3] BMW Group. (2025). BMW Group Announces Q2 2025 Sales Results. Retrieved from https://www.bmwgroup.com/en/press-releases/2025/july/bmw-group-announces-q2-2025-sales-results.html
[4] BMW Group. (2025). BMW Group Plant Spartanburg. Retrieved from https://www.bmwgroup.com/en/company/plants/spartanburg.html
[5] BMW Group. (2025). BMW Group Sales in the U.S. Retrieved from https://www.bmwgroup.com/en/company/facts-figures/sales-regions/north-america.html
Despite BMW's overall increase in passenger car sales in Q2 2025, electric vehicle (EV) sales experienced a decline, particularly for models like the i5 sedan, i7 luxury sedan, iX SUV, and i4. The finance sector may need to support the automotive industry as BMW addresses challenges in its EV lineup, such as tariff-related issues and eligibility for federal EV tax credits.
