Budget Electric Pickup Truck on the Horizon: Ford Unveils Plans for a $30,000 EV Model, Implementing a Compact Battery and Debuting on a Novel, Versatile Platform.
Ford Unveils Affordable and Innovative Mid-Size Electric Pickup Truck
Ford Motor Company is set to debut a new mid-size electric pickup truck in 2027, marking its strategic move into accessible electric vehicles with mainstream appeal. The truck, which will be built on Ford's new Universal EV platform, is expected to start around $30,000 and will be produced at the Louisville Assembly Plant in Kentucky.
The upcoming electric pickup is designed to offer a footprint similar to the current gas-powered Maverick but boasts interior space comparable to a Toyota RAV4, including additional cargo space via a front trunk ("frunk") and a truck bed. While the specific model name is yet to be officially confirmed, it is widely speculated to be either a Ranger Electric or a revival of the Ranchero nameplate.
Key features of the electric pickup include a 400-volt electrical architecture, which supports versatility and efficiency, albeit with slower fast-charging speeds compared to higher-voltage systems. The truck is targeted to be as quick as a Mustang EcoBoost, with a 0-60 mph time under 5 seconds, offering instant electric torque and improved downforce for a fun driving experience.
The electric pickup will employ lithium iron phosphate (LFP) prismatic batteries, which are cobalt-free and nickel-free. These battery packs form a structural part of the vehicle floor, lowering the center of gravity to improve handling and cabin quietness while freeing up interior space. Higher-range trims of the pickup could opt for nickel manganese cobalt (NMC) technology. The base version of the pickup will use cost-effective LFP cells produced in the U.S.
Ford is introducing a Universal EV production system designed to reduce complexity and speed up assembly. This new system will require 40% fewer workstations and will speed up assembly by 15%. Vehicles on this platform will have 20% fewer parts and 25% fewer fasteners compared to current models. The production investment will create 2,200 jobs.
The battery packs for the new electric pickup will be produced at the BlueOval Battery Park in Michigan. The pickup will also feature large single-piece castings to further streamline production. The new electric pickup will be named differently from Ford's current EV lineup.
Notably, Ford will have enough inventory to keep the Escape and Corsair on sale into 2026. The battery technology will be licensed from CATL. The Louisville Assembly Plant will replace the production of Ford Escape and Lincoln Corsair later this year.
With its focus on affordability, performance, and innovative manufacture, Ford's new mid-size electric pickup truck symbolises the company's commitment to electric vehicles and its aim to cater to the growing demand for sustainable transportation solutions.
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