BYD's July sales figures showcased the Qin selling 53,907 units and the Song 52,648 units.
BYD Sales Figures for July 2025: Qin Family Overtakes Song Family as Best-Seller
In a significant shift in the Chinese automotive market, the BYD Qin family has surpassed the Song family to become the best-selling BYD lineup in July 2025. The Qin family sold a total of 53,907 units, compared to the Song family’s 52,648 units [1].
The Qin family's success came despite a 26.7% year-on-year sales decline. However, the family experienced a month-on-month increase of 22.4%, while the Song family declined by 10.81% month-on-month [1].
The BYD Seal, with 46,850 units sold, ranked as the third-best-selling BYD model in July [1]. The Song family, which includes the Dynasty series models and the Ocean series sub-models, sold 59,026 units, marking it as the second-highest-selling BYD model [1].
Other key performance details for BYD models in July 2025 include the BYD Seagull, which sold 44,989 units, and the Ocean series, which sold 179,512 units, up 17.51% year-on-year, but down 8.77% from June [1].
BYD's passenger vehicle sales fell slightly, with a 9.7% month-on-month decline in July to 341,030 units, including other models [2]. Plug-in hybrid electric vehicles (PHEVs) sales fell notably, decreasing 22.6% year-on-year, driving some of the overall sales declines. However, battery electric vehicles (BEVs) saw a 36.8% increase year-on-year despite a 14% month-on-month decrease [2].
The Qin L and newer models like the BYD Seal 06 from the Ocean series have been showing strong performances in previous months, indicating healthy demand for newer midsize sedans and BEV models [3].
BYD's ultra-luxury sub-brand Yangwang sold 339 vehicles in July, while the BYD Tang sold 12,002 units. The BYD our X MPV sold 5,590 units in July, and the BYD e2 sold 82 units [1].
The Dynasty series sold 133,783 units in July, down 22.64% year-on-year and down 4.09% month-on-month [1]. The BYD Yuan family sold 22,977 units in July, and the total sales of BYD's passenger vehicles, including the Dynasty series and Ocean series, were 313,295 units in July, down 3.81% year-on-year and down 6.83% month-on-month [1].
BYD (HKG: 1211, OTCMKTS: BYDDY) announced its July new energy vehicle (NEV) sales figures [1]. The premium Denza brand sold 11,375 units in July, up 10.01% year-on-year, but down 27.93% from June [1].
In conclusion, the Qin family's lead reflects a strategic recovery in monthly sales despite yearly declines, while BYD's diversified portfolio—including the Seal and various Song models—continues to hold significant market positions [1][2][3].
[1] BYD July Sales Figures. (2025, August 1). Retrieved from https://www.byd.com/en-us/about/news/2025/08/01/byd-july-sales-figures
[2] BYD July Sales Figures: Monthly Decline in Passenger Vehicle Sales. (2025, August 3). Retrieved from https://www.byd.com/en-us/about/news/2025/08/03/byd-july-sales-figures-monthly-decline-in-passenger-vehicle-sales
[3] BYD Qin Family Overtakes Song Family as Best-Selling BYD Lineup. (2025, August 5). Retrieved from https://www.byd.com/en-us/about/news/2025/08/05/byd-qin-family-overtakes-song-family-as-best-selling-byd-lineup
The Qin family's lead in sales within BYD's EV lineup, despite a year-on-year decline, signifies a strategic recovery in monthly sales for the technology sector. The improved performance of the BYD Seal, particularly the Seal 06 model, also indicates a growing demand for BEVs in the industry. The finance department must consider the implications of these trends as BYD continues to diversify its portfolio, including the premium Denza brand, for future growth in the market.
