Capital investment firm AX CAPITAL collaborates strategically with property development company GFS Developments for managing global sales operations.
In a groundbreaking move, AX CAPITAL and GFS Developments have joined forces to revolutionise the international sales strategy of select GFS projects, particularly premium properties like Coventry Gardens and Coventry 66. This strategic alliance aims to cater to the growing global demand for Dubai properties, particularly in key markets such as Europe, North America, Turkey, and South Asia [1][2][5].
The partnership heralds a new era in real estate sales, introducing a tech-enabled, data-driven investor onboarding model. This model offers multilingual investment channels and legal pathways tailored to international investors, ensuring a seamless, brand-aligned experience from initial contact to final contract [1].
Key innovations include the integration of advanced digital tools such as virtual reality (VR) walkthroughs, AI-powered onboarding processes for international buyers, ROI calculators, and multiple investment channels. Additionally, the partnership promises concierge-led, personalised service experiences to streamline and enhance investor relations and support [1][2][4][5].
To further engage global investors, a series of co-branded international roadshows are scheduled to begin in July 2025, starting in the UAE, UK, and France. The highlight of these events will be the first-ever GFS x AX Investor Lounge in Dubai, an innovative space for live project presentations, legal advisory services, and more [1][2][4].
In line with this strategic shift, AX CAPITAL will establish new, dedicated investment desks in cities including London, Frankfurt, Paris, Istanbul, and Mumbai. The alliance will also utilise strategic tools such as VR walkthroughs, AI-driven onboarding, and ROI calculators by region to cater to the specific preferences of international investors [1][2][5].
David James Pugh, Head of Exclusive Developments at AX CAPITAL, expressed that the partnership is built on a shared vision to take the Dubai real estate experience global and make it smarter, simpler, and more performance-driven. The alliance is poised to scale in response to the growing demand in the European, Middle Eastern, and South Asian investor market [6].
Investors from Europe, especially the UK, France, and Germany, continue to be among the most active participants in Dubai's property market. The partnership will offer tailored solutions for European investors through geo-localised services and multilingual support [3].
Notably, the partnership event saw a special guest appearance by actor Nawazuddin Siddiqui, adding prestige to the occasion [7]. Dubai's real estate market reached an all-time high of Dh400 billion in transactions in 2024, with European markets, particularly France and Germany, showing consistent year-over-year growth [8].
The roadshow series and the GFS x AX Investor Lounge are designed to enhance the investor experience and attract more European investors to Dubai's property market, positioning the alliance as a bold shift toward a more structured, transparent, and technology-driven sales approach [2][5].
[1] https://www.axcapital.com/news/ax-capital-partners-with-gfs-developments-for-global-sales-and-marketing-of-select-gfs-projects [2] https://www.gfsdevelopments.com/news/gfs-developments-and-ax-capital-announce-strategic-partnership-for-global-sales-and-marketing-of-gfs-projects [3] https://www.arabianbusiness.com/real-estate/760606-gfs-developments-partners-with-ax-capital-for-global-sales-and-marketing-of-select-projects [4] https://www.zawya.com/mena/en/press-release/companies-news/gfs-developments-and-ax-capital-announce-strategic-partnership-to-lead-the-global-sales-and-marketing-of-premium-dubai-real-estate-projects-n-AJ01W4H [5] https://www.khaleejtimes.com/business/property/gfs-developments-partners-with-ax-capital-for-global-sales-marketing-of-premium-dubai-projects [6] https://www.propertyfinder.ae/property-news/ax-capital-and-gfs-developments-partner-up-to-take-dubai-property-market-global [7] https://www.gulfnews.com/business/real-estate/gfs-developments-and-ax-capital-announce-strategic-partnership-for-global-sales-and-marketing-of-select-gfs-projects-1.87918086 [8] https://www.khaleejtimes.com/business/property/dubai-real-estate-sees-all-time-high-in-transactions-in-2024-with-european-markets-showing-consistent-growth
- This strategic alliance between AX CAPITAL and GFS Developments is set to redefine the real estate industry, focusing on premium properties like Coventry Gardens and Coventry 66, aiming to cater to the growing global demand, particularly in Europe, North America, Turkey, and South Asia.
- The partnership introduces a tech-enabled, data-driven investor onboarding model, offering multilingual investment channels, AI-powered onboarding processes, virtual reality walkthroughs, ROI calculators, and personalized concierge services.
- Global investors will be engaged through a series of co-branded international roadshows starting in July 2025, beginning in the UAE, UK, and France, leading up to the first-ever GFS x AX Investor Lounge in Dubai.
- In response to this strategic shift, AX CAPITAL will establish new investment desks in cities like London, Frankfurt, Paris, Istanbul, and Mumbai, catering to the specific preferences of international investors using advanced digital tools and AI-driven onboarding.
- The alliance's aim is to take the Dubai real estate experience global, making it smarter, simpler, and more performance-driven, aligning with the growing demand in the European, Middle Eastern, and South Asian investor market.
