Charanga Expands Global Footprint with 21 Middle East Stores and Brazilian Market Entry
Spanish children's fashion retailer Charanga is expanding its global footprint. The company, owned by Milla Med, has signed a deal to open 21 stores in the Middle East over the next four years. Meanwhile, preparations are underway for a significant entry into the Brazilian market.
Charanga, which currently boasts over 130 stores worldwide, recently opened a new outlet in Dubai. The Middle East expansion will see stores opened in Rio de Janeiro, Goiânia, São José dos Campos, and São Paulo. Milla Med plans to invest 3 million euros in its Brazilian launch, aiming to open 25 stores within the first year. The Brazilian expansion will include five stores, with four being franchises and one owned.
Milla Med, which closed 2010 with a turnover of 38.4 million euros, has ambitious plans for international growth. The company aims to open 150 stores outside of Spain in the coming years.
Charanga's expansion into the Middle East and Brazil signals the company's continued growth and commitment to the global children's fashion market. With a significant investment in Brazil and ambitious store opening targets, Milla Med is poised to make a strong impact in these regions.
