Collaboration Announcement: Press Relations and YouGov Join Forces for in-depth Analysis of Trends and Consumer Purchasing Patterns for Fast-Moving Consumer Goods Brands
In a groundbreaking move, market research specialist YouGov and international media intelligence provider pressrelations have announced a strategic partnership. The collaboration aims to set a new standard for trend analysis in the Fast Moving Consumer Goods (FMCG) sector.
The result of this partnership is the "FMCG Trend Milky Way", an innovative visualization that helps FMCG companies understand relevant developments and predict future trends. This tool is designed to provide a constantly up-to-date overview of FMCG trend topics, continuously updated with new consumer data and FirstSignals® buzzwords.
The "FMCG Trend Milky Way" works by aggregating and analyzing large volumes of market research data and social sentiment insights. Through this, it maps out emerging trends in the FMCG space, showing how consumer preferences are shifting over time and how different trends relate to each other in a dynamic, visual "galaxy" format.
FirstSignals®, a predictive analytics method developed by pressrelations, identifies new buzzwords daily from key industries using a media panel consisting of 50 leading German and English-language media outlets and top online media. This method is integral to the FMCG Trend Milky Way, helping to identify emerging trends as soon as they leave the realm of hyper-experts and enter the media echo chamber for the first time.
YouGov, previously known as Consumer Panel Services GfK, provides access to a wealth of expertise and high-quality consumer panel data from over 30,000 households. This data is used to contextualize the trend trajectories and evaluate their relevance for various companies and industries.
The FMCG Trend Milky Way serves as an advanced, data-driven navigation tool for companies to explore the evolving consumer landscape. By visualizing trends in a clear and interconnected way, companies can anticipate which consumer behaviors and preferences are gaining momentum before they become mainstream. This allows for strategic decision-making, enabling firms to adjust product development, marketing, and innovation strategies to align with these forecasted trends.
The early identification of trends allows businesses to stay ahead of competitors by adapting faster to market changes. Furthermore, the visualization makes complex trend data accessible and easily understandable for decision-makers, helping cross-functional teams act quickly and coherently.
Interested companies can pre-order the study to secure insight into current and emerging trends in the FMCG industry. The study "On the Way in the FMCG Trend Milky Way" is scheduled for publication in early December 2024.
In addition to the FMCG Trend Milky Way, pressrelations offers services such as NewsRadar®, customized reporting formats, scalable newsroom solutions, and the DPOK-awarded analysis method FirstSignals® for trend anticipation. These services, combined with YouGov's consumer panel data, offer a comprehensive solution for companies looking to stay ahead in the competitive FMCG market.
- The strategic partnership between YouGov and pressrelations has led to the creation of "FMCG Trend Milky Way," a tool that utilizes finance and data analysis to help businesses in the Fast Moving Consumer Goods (FMCG) industry understand and predict future trends.
- The FMCG Trend Milky Way, equipped with FirstSignals® and YouGov's consumer panel data, provides an industry-leading source for businesses to stay competitive by identifying emerging trends and making informed decisions based on market insights.
