Comoto Revamps Customer Experience with BlueConic's CDP
Comoto Family of Brands, a major power sports aftermarket retailer, is transforming its customer experience strategy. The company is leveraging BlueConic's Customer Data Platform (CDP) to deliver more engaging interactions across channels, prioritizing privacy-compliant first-party data in a disrupted retail landscape.
Comoto is shifting its focus from optimizing individual touchpoints to creating seamless end-to-end customer experiences. BlueConic's customer lifecycle orchestration capabilities are enabling this transition. The CDP unifies real-time customer data from multiple brands and systems, allowing Comoto to personalize communications and tailor experiences based on individual customer interests.
Effective change management has been crucial for Comoto's successful implementation and utilization of the CDP. The company is using BlueConic's A/B testing and optimization features to validate customer research and gather quantitative data. Simple A/B tests, such as a shop-by-category module on the homepage, have resulted in significant positive incremental lifts for Comoto.
Comoto, managing a complex ecosystem of customer data across over 150 stores and e-commerce sites for three brands, is using BlueConic's CDP to gain a competitive edge. By prioritizing privacy-compliant first-party data and creating unified, personalized customer experiences, Comoto is adapting to the disrupted retail environment and driving customer engagement.
