Cortefiel Launches Online Outlet Store Fifty Factory
Cortefiel, the global fashion retailer, has launched its online outlet store, Fifty Factory. This move comes as the company reports a 1.3% decrease in turnover from the previous year, with a total of 942.6 million euros in the last fiscal year. The new online platform aims to bolster Cortefiel's digital presence and offer customers significant discounts.
Fifty Factory, an existing outlet chain with 28 physical stores in Spain and Portugal, is now available online. Initially, the platform will feature products from Cortefiel's popular brands, including Pedro del Hierro, Cortefiel, Women'secret, and Springfield. In the coming months, it will also introduce items from Pierre Cardin and Antonio Miró.
The online launch covers Spain initially, with plans to expand to other European countries in February. Shoppers can expect steep discounts, with savings of up to 70% on selected items. Cortefiel, with its extensive global reach of 1,771 points of sale in 61 countries, is confident that Fifty Factory's online presence will attract a wider customer base.
The launch of Fifty Factory's online store is a strategic move by Cortefiel to strengthen its digital footprint and offer customers more convenient shopping options. With a wide range of brands and substantial discounts, the new platform is poised to become a popular destination for fashion-conscious bargain hunters.