CPK Appoints New Marketing Agencies; SmithGeiger Partners for College Athletes' NIL Rights
California Pizza Kitchen (CPK) has appointed several new agencies for its marketing efforts. Acadia will handle performance marketing, while Iris will oversee branding, creative, and social media campaigns. Dawn Keller, the recently appointed CMO, led the selection process.
In other news, SmithGeiger has partnered with PowerUp Sports to manage college athletes' name, image, and likeness (NIL) rights. The collaboration combines athlete management with strategic brand partnerships.
In the tech sphere, JW Player and Connatix have merged to create JWP Connatix, a powerful video technology and monetization platform. The new entity reaches over 1 billion unique users and delivers 30 billion combined video plays and ad impressions monthly.
Ride Shotgun, a visual effects studio, has acquired PIX-US, a specialist CGI company based in North Carolina. Meanwhile, Wpromote has joined the TikTok Marketing Partners Program.
BarkleyOKRP has been named agency of record for global aviation company Signature Aviation. However, no specific agencies have been disclosed as having partnered with CNN for AI-based exclusion technology on Facebook and Instagram.
These partnerships aim to enhance each brand's presence and performance across various platforms. CPK's new marketing lineup, SmithGeiger's college sports venture, and the JW Player-Connatix merger are expected to drive growth and innovation in their respective industries.
