Crypto platform Nexo officially teams up with DP World Tour, unveiling the inaugural Nexo Golf Championship event
Nexo, a leading global digital assets platform, has announced a groundbreaking three-year strategic collaboration with the DP World Tour, marking the first-ever partnership between a digital assets company and a major professional golf tour. This landmark deal positions Nexo at the forefront of the intersection between global sport and finance innovation.
### Scope and Details of the Partnership
The partnership, which will last from 2025 to 2027, makes Nexo the DP World Tour's Official Digital Wealth Platform and an Official Marketing Partner. This significant milestone in the world of sports sponsorship demonstrates Nexo's commitment to innovation and performance, aligning with the DP World Tour's approach to using the latest technologies.
### Tournaments Involved in 2025
The partnership will be activated at six premier tournaments in 2025, including the Genesis Scottish Open, the Betfred British Masters, the BMW PGA Championship, the Abu Dhabi Championship, and the season-ending DP World Tour Championship in Dubai. The partnership also includes the newly established Nexo Championship, which Nexo is the title partner of.
The Nexo Championship, scheduled to take place August 7–10, 2025, at the prestigious Trump International Golf Links in Aberdeenshire, Scotland, is the penultimate event in the DP World Tour's Closing Swing, the fifth segment of the 2025 season. The course is renowned as one of the finest modern links in the UK.
### Benefits for Both Parties
For Nexo, the partnership offers branding opportunities on and off the course at key high-profile tournaments, hosting hospitality and client experiences that showcase its focus on sustainable wealth-building, amplifying its global visibility, and positioning at the intersection of digital finance innovation and elite sport. The association with top players like Rory McIlroy, Scottie Scheffler, and Matt Fitzpatrick will further enhance brand prestige.
For the DP World Tour, the partnership introduces a cutting-edge digital assets partner, boosting innovation and expanding its commercial portfolio. It also enhances the tour's appeal to global, tech-savvy audiences interested in crypto wealth and secures multi-year financial and marketing support through a pioneering sponsor in digital finance.
Antoni Trenchev, Nexo’s Co-founder, emphasized the synergy between golf and wealth management, noting both require "preparation, control, and vision," aligning with the DP World Tour’s commitment to "precision, discipline, and performance." Trenchev also noted that golf is a natural fit for Nexo's brand, being elevated, global, and principled.
In summary, this partnership represents a historic fusion of crypto wealth management and professional golf, enhancing the DP World Tour’s global brand while giving Nexo a prominent platform in international sport.
- Nexo's collaboration with the DP World Tour, lasting from 2025 to 2027, extends to the sports world, as they become the tour's official digital wealth platform and marketing partner, bridging the gap between crypto finance, business, and sports.
- In 2025, the partnership will be showcased at six premier tournaments, including football-related events like the Genesis Scottish Open and the BMW PGA Championship, along with other prestigious tournaments, further solidifying Nexo's presence in finance, business, and sports.
