Dairy company Mueller Milch in Germany consolidates its creative responsibilities with Grey advertising agency
In a recent development, Mueller Milch, a leading dairy products manufacturer based in Swabian, Germany, has consolidated its advertising duties with Grey Germany, a creative agency under the WPP umbrella.
Prior to this consolidation, Mueller Milch worked with a roster of agencies including thjnk (WPP), David+Martin, and Grabarz&Partner. The decision to consolidate was made following a pitch process, with Grey Germany emerging as the preferred agency.
This move marks a significant shift for Mueller Milch, as they will now have all their advertising duties for the German market handled by Grey Germany. The consolidation does not affect the global headquarters of Mueller Milch, located in Swabian, Germany, or the ownership of its brands, which include Mueller Corner, Mueller Rice, and Mueller Vitality.
Mueller Milch generates around $6.7 billion (5.9 billion euros) worldwide, primarily from the sale of dairy products. The brands under its umbrella are a staple in many households, with products such as Mueller Corner, Mueller Rice, and Mueller Vitality being part of its extensive product range.
Grey Germany will be responsible for the strategic brand and communications development for both Mueller Milch's umbrella and product brands. They will work across a range of Mueller Milch's dairy products, aiming to strengthen the company's presence in the competitive dairy market.
While details about Mueller Milch's advertising strategy or the specifics of the partnership with Grey Germany are not widely available, further insights might be found through marketing industry sources, press releases from Mueller Milch, or direct company announcements.
Recent news has highlighted Mueller Milch's efforts to support farmers amid industry pressures. In September 2025, they announced a slight increase in the farm gate milk price to promote supply chain collaboration and sustainability, but no advertising details were given. Similarly, milk price announcements across several dairy processors, including Müller, show stability or small changes with no mention of marketing strategies.
As Mueller Milch continues to grow and evolve, the partnership with Grey Germany promises to bring fresh perspectives and innovative strategies to the table, helping the dairy giant maintain its competitive edge in the market.
In the business realm, the finance department of Mueller Milch, a prominent dairy products manufacturer, might now allocate resources to cover Grey Germany's advertising services, following the consolidation of their advertising duties. The competitive dairy industry may see innovation as Grey Germany works on strategic brand and communications development for Mueller Milch's extensive product line, aiming to secure and expand their market share.
