Dentsu is chosen as the integrated agency partner by Papa John's India prior to their market entrance
In a significant move for the Indian pizza market, Papa Johns India has appointed dentsu as its integrated agency partner for Creative, Media, and PR. The partnership, which began on September 2, 2025, aims to connect with customers and grow Papa Johns in India.
Indrajeet Mookherjee, CEO of Dentsu Creative Webchutney, expressed pride in winning the mandate, stating that it is a testament to the power of collaboration across the One dentsu network. The account will be managed from dentsu's Bengaluru office.
Dentsu Creative Webchutney will drive creative strategy, brand identity, and campaign development for Papa Johns, while Dentsu Creative PR will enhance brand reputation through earned media, influencer engagement, and reputation management. iProspect, another dentsu company, will lead a digital-first media and performance marketing strategy.
Posterscope, another dentsu partner, will focus on out-of-home and on-ground activation, ensuring a comprehensive approach to marketing. The cooperation between Dentsu and Papa Johns in India is aimed at redefining the pizza category in India through fresh ideas, bold storytelling, and new narratives.
Tapan Vaidya, Group CEO of PJP Investments Group, expressed his excitement about the partnership with dentsu India. He stated, "We are thrilled to partner with dentsu India to bring the Papa Johns experience to Indian consumers. We believe that this collaboration will help us connect with our customers in a meaningful way and grow our brand in India."
The first restaurants are expected to open soon in the city, marking the beginning of a new era for pizza lovers in India. The brand plans to bring its "Better Ingredients. Better Pizza." promise to Indian consumers, promising a unique and delicious pizza-eating experience.
The challenge for Dentsu Creative Webchutney is to bring a global icon into a new cultural conversation in India. The goal is to create a pizza brand that resonates with Indian consumers and stands out in a crowded market. With its expertise in creative strategy, brand identity, and campaign development, Dentsu Creative Webchutney is well-equipped to meet this challenge.
In conclusion, the partnership between Papa Johns India and dentsu marks a significant step forward for both companies. With a unified vision and a comprehensive approach to marketing, the collaboration promises to bring a fresh perspective to the pizza category in India and grow the Papa Johns brand in the country.
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