Depop permanently appoints a new CEO
Peter Semple has been officially appointed as the permanent CEO of Depop, effective August 1, 2025, following a three-month interim stint. Semple, who joined Depop in 2019, has been with the online fashion reseller for six years in various executive roles, including chief marketing officer and interim CEO.
Semple's vision for Depop centers on expanding its leadership in the circular fashion resale market and accelerating growth. Before joining Depop, he worked at Google's Creative Lab.
Etsy, the parent company of Depop, acquired the fashion reseller in 2021, and Depop operates from London, Manchester, and New York, contributing to Etsy's broader marketplace ecosystem.
Etsy's CEO Josh Silverman praised Semple's leadership and vision during the interim period, expressing strong confidence in his understanding of Depop's place within cultural and resale markets and his ability to inspire the team.
In Q2 2025, Etsy reported mixed financial results, with a revenue beat but earnings per share (EPS) of $0.25, missing the expected $0.48. While detailed Depop-specific financials were not disclosed, Etsy highlighted momentum in Depop alongside app-driven growth and improved gross merchandise sales (GMS) trends for the overall group, forecasting Q3 GMS of $2.6 billion to $2.7 billion with a 24.5% take rate. This implies that Depop remains an important growth engine within Etsy's portfolio, contributing positively to the group's strategic shift toward circular and resale models.
Depop also showed strong top-line growth, particularly in the U.S., according to Etsy's most recent quarter report. Rafe Colburn, who was previously the chief technology and product officer at Depop, has left his position and joined Etsy.
Lanny Baker has been appointed as Etsy's CFO, and Brad Minor has taken over Moskowitz's duties after serving as chief brand officer of Etsy. Kruti Patel Goyal, who was previously the CEO of Depop, became president and chief growth officer of parent Etsy Inc. Etsy reported a net loss in Q1 due to the sale of its Reverb Holdings division.
In a company release sent to Retail Dive, the announcement was made last week. Peter Semple aims to lead Depop through its "next phase of growth" with a dedicated focus on advancing its mission to make fashion circular, emphasizing the platform’s role in the resale and circular fashion movement.
[1] Depop Names Peter Semple as Permanent CEO
[2] Etsy Q2 2025 Earnings Call Transcript
[3] Depop Appoints Peter Semple as CEO
[4] Etsy Q2 2025 Earnings: What You Need to Know
[5] Depop's Gross Merchandise Sales Reach Highest Point Since Acquisition
- Peter Semple, previously the interim CEO of Depop, has been officially appointed as the permanent CEO, effective August 1, 2025.
- Depop's vision under Semple centers on expanding its leadership in the circular fashion resale market and accelerating growth.
- As Semple was earlier with Google's Creative Lab, his appointment indicates a blend of fashion, technology, and business acumen in Depop's leadership.
- The financial industry will be keen on Depop's progress, as Etsy's Q2 2025 report highlighted Depop's strong top-line growth and significant contribution to the group's shift towards circular and resale models.
- Beyond Depop, Etsy's finance, business, and retail sectors have experienced transformations, with new appointments for CFO, chief growth officer, and exits by key personnel like Rafe Colburn and former CEO Kruti Patel Goyal.
