- Dertour, a tour operator, secures purchase of Swiss hotel development scheme group
Revamped Article:
Jump on board as we delve into the exciting expansion of travel juggernaut Dertour! This German tour operator, under the Rewe umbrella, is making waves with its recent acquisition of Hotelplan Group from retail giant Migros. The acquisition bolsters Dertour's influence in Switzerland, the UK, and Germany, promising an enhanced travel experience for all.
The deal snags four out of the five Hotelplan Group business units, encompassing travel agency and tour operations in Switzerland, Germany, and the UK. Regrettably, vacation home specialist Interhome slipped through the cracks, getting a new home with Hometogo, a Berlin-based vacation rental specialist – snagging a cool CHF150 million and potential add-ons of up to CHF85 million by 2029.
Don't fret, dear travelers! Your booked holidays and business trips are safe as houses. Whether it's Hotelplan or Migros Vacations you book with, as Ingo Burmester, Dertour Group's board member, solemnly asserts, nothing will alter.
Dertour, with over 10,000 employees worldwide, teams up with Hotelplan Group, the Swiss-based conglomerate that boasts leisure and business travel services. History reveals that Hotelplan Group generated a fantastic CHF 1.78 billion in 2024, propelled by approximately 2,500 dedicated employees.
As for the enrichment insights, they suggest that Hotelplan's UK arm and Swiss-based operations will join the Dertour fold, maintaining continuity for customers, employees, and distribution partners. Additionally, Hometogo's purchase of Interhome promises increased sales and profitability through thorough management of the independent brand.
The acquisition spells strategic advantage for Dertour, with access to a vast global partner network and technological integration, cutting costs and creating economies of scale in the tour operator business. Dertour's dominance in the Swiss market deepens as it joins forces with Hotelplan, further distancing itself from rival Tui.
And there you have it, folks! Stay tuned for more details and enjoy your upcoming excursions, safe in the knowledge that Dertour has your travel needs covered!
The European Union's regulations might need to be considered in the integration of Dertour and Hotelplan Group, given the cross-border nature of their operations. This merger is expected to create one of the largest travel companies in Europe, offering even more diverse travel experiences to its customers.
With this acquisition, Dertour aims to expand its reach beyond Europe, potentially seeking partnerships with travel agencies and tour operators within the European Union for further growth.
