Different Classes of Visual Artistry: A Handbook for Identifying and Appropriately Employing Each Form
In the world of business, great design plays a significant role in shaping a brand's image and interacting with customers. Here, we delve into the seven common types of graphic design used by businesses to visually express their values, engage customers effectively, and provide seamless, enjoyable experiences across multiple platforms and media.
- Visual Identity Graphic Design focuses on creating the core visual elements that define a brand’s personality and message. This includes logos, colour palettes, typography, and brand guidelines, helping businesses establish a consistent and recognizable brand image.
- Marketing & Advertising Graphic Design is strategic, aiming to attract attention, engage consumers, and drive conversions. It is used to create promotional materials like digital ads, social media graphics, posters, and email visuals.
- Web (UI) Graphic Design involves designing websites and user interfaces that are visually appealing, functional, and easy to navigate. This design plays a crucial role in improving the user experience by making digital interactions intuitive and engaging.
- Publication Graphic Design designs layouts for printed or digital publications such as magazines, books, and brochures. It organizes content visually to make it readable and attractive, helping businesses communicate information clearly and maintain professionalism.
- Packaging Graphic Design focuses on the visual and functional design of product packaging. It helps brands stand out on shelves, communicate product value, and reinforce brand identity while providing necessary product information.
- Illustration Graphic Design involves custom drawings or digital illustrations that add uniqueness and personality to marketing materials or products. Illustrations can enhance storytelling, evoke emotions, and differentiate brand communications visually.
- Print Graphic Design covers designs intended for physical print media, including business cards, flyers, posters, and signage. Print design ensures brand consistency across offline channels and supports tangible customer interactions.
These graphic design types form a comprehensive toolkit, enabling businesses to visually express their values, engage customers effectively, and provide seamless, enjoyable interactions across multiple platforms and media.
A well-designed website or app interface guides users smoothly through the platform, focusing on user experience, responsiveness across different screen sizes, and brand alignment. A branding package is used when launching a new product or service, rebranding an entire company, or aiming to create a consistent brand identity across all marketing platforms.
The main goals of graphic design include making a business stand out, connecting with the target audience, and enhancing brand identity. Our website offers over 100 different design services, including social media graphics, compelling advertisements, and cohesive branding materials to help businesses and agencies manage their design needs efficiently.
Having a 360-degree design strategy is essential, ensuring that every touchpoint is well-branded, helping customers recognize and trust a unique brand and what it offers. Custom illustrations help reinforce a brand style while making content more memorable and visually appealing. Advertising campaigns can benefit from graphic design to make them more appealing, easier to understand, and to improve user experiences.
Animated graphics are perfect for grabbing attention and delivering messages in a dynamic, eye-catching way, across various platforms such as social media posts, website hero sections, email campaigns, and digital ads. With our website, managing design needs is simple and efficient, as users can log into their dashboard, place a custom order, cancel or pause service, share in-progress designs with their team, and request revisions directly from their designer.
Packaging design is crucial for any brand selling physical products, as it helps differentiate the product from competitors and create an unforgettable first impression. A quick demo is available to show how our website works. Presentation design ensures slides are visually engaging, easy to follow, and aligned with a brand's identity during internal meetings, client pitches, or industry conferences.
In essence, graphic design primarily helps businesses communicate their vision and values better, making it an indispensable tool in the modern business landscape.
- Effective use of custom illustrations in marketing materials or products can enhance brand visual identity and make content more memorable.
- To ensure a seamless user experience, a business should focus on designing visually appealing, functional, and easy-to-navigate website and app interfaces.
- Presentations can benefit from graphic design strategies, making slides visually engaging, easy to follow, and aligned with a brand's identity during internal meetings, client pitches, or industry conferences.
- For businesses selling physical products, packaging design is essential for differentiating the product from competitors, creating an unforgotten first impression, and reinforcing brand identity through visual and functional packaging design.
