Bored with the bougie Bordeaux prices? 2024 en primeur edition sets sights on a steal
Discount discussions emerge during Bordeaux 2024 en primeur tastings initiation
Ditch the high-end hustle, 'cause Bordeaux’s premier drop of 2024 is bringing the heat at a fraction of the cost! Here's what you need to know about this year’s en primeur campaign.
Talk about the Paris of Wine world ditching its snobbish ways! The 2024 vintage is shaking things up with eye-popping price reductions and a possible return to release prices last seen in 2014. Some châteaux are even considering a return to 2014 prices, and that's serious value for buyers.
Recent market surveys reveal that trade professionals are calling for about a 31% average price cut for the en primeur campaign. And with major châteaux already slashing prices last year, this trend seems to be a significant change in the Bordeaux game.
But remember, each estate has its own strategy and market context. With some reporting significantly higher costs to produce less wine, others might not have as much room for discounts.
UK merchant Corney & Barrow is calling for a "proper reset" in its preview report. They love the wines of Bordeaux, but the region needs to attract a new generation of consumers, and pricing is one crucial part of the puzzle.
Last year, UK merchants QUOTE were most keen on châteaux that marketed 2023 as the cheapest vintage on offer. Beyond en primeur, one recent success story has been the monumental, 100-point Château Latour 2016, released for the first time this March at around £6,200.
So, if you're a wine enthusiast looking to invest in a quality bottle without burning a hole in your pocket, keep an eye out for the 2024 Bordeaux en primeur campaign. The upcoming releases might offer exceptional value for your dollar, especially with this vintage's style of freshness, moderate alcohol, and approachable wines that cater to current consumer preferences.
Want to stay in the Bordeaux Bun Fight? Stay tuned for our comprehensive tasting report on the 2024 vintage, penned by our Bordeaux correspondent Georgie Hindle. With exclusive insights and expert opinions, you won't want to miss it!
Footnotes:1. BBC Good Food2. Forbes3. Decanter4. JancisRobinson.com5. The Telegraph
The 2024 Bordeaux en primeur edition, aiming to redefine the market with reduced prices, could present a lucrative investment opportunity for finance-conscious wine enthusiasts. With potential price cuts of 31% and a return to release prices last seen in 2014, this vintage may offer unparalleled value for money, as reported in numerous wine news outlets such as Decanter and The Telegraph.
