Disruptive Startup Origin Secures $21 Million Series A Funding to Revolutionize the $45 Billion Global Benefits Sector
Origin, a pioneering Global Benefits Intelligence platform, has officially launched after securing $21 million in Series A funding. The round was led by Felix Capital, a London-based venture capital firm with a mission to be a partner of choice for creative innovators. Joining Felix Capital in the investment are Acadian Ventures, a venture capital firm investing in the next generation of work technologies, and Notion Capital, a European B2B SaaS and Cloud VC with over $1bn assets under management.
Founded by Chris Bruce and Pete Craghill, Origin empowers HR and benefits teams to optimize global employee benefits. The platform's core innovation, Cuido™, is the first-ever Artificial Benefits Intelligence™, transforming fragmented global benefits data into actionable insights.
The global benefits industry, valued at $45 billion, has long been in need of modernization. According to Gartner, 55% of HR leaders report their current technologies fail to meet evolving business needs. Multinational corporations spend hundreds of millions on employee benefits without clear oversight, effective management, or measurable ROI. Origin aims to address these challenges by providing real-time global benefits intelligence that uncovers waste and inefficiencies, enabling benefits teams to optimize spending so it more directly supports workforce needs.
Origin's platform replaces fragmented and outdated tools with a single, insight-driven platform co-created by leading global employers like Pfizer, BCG, and bp. This enables scalable and transparent benefits management. The platform also offers enhanced visibility into benefits data across countries and plans, a traditionally obscured aspect due to global complexity and lack of integrated systems.
By embedding AI at its core, Origin enables benefits teams to leverage predictive analytics and automation, revolutionizing how the industry measures and delivers employee benefits globally. The result is a shift from reactive and siloed operations to a proactive, insight-powered, and efficient function.
The funding round values Origin at $106 million. In addition to the main investors, Origin secured additional investment from Tudor Havriliuc, Paul Daugherty, Jacqui Canney, and Laura Modiano.
Notion Capital, the investor behind Origin, is also the founder of Included VC, a venture capital fellowship for individuals from diverse and overlooked communities from around the world. Acadian Ventures focuses on investing in companies transforming work with technology to make working lives simpler, more gratifying, and ultimately more productive.
Enterprises stand to save an estimated $6,000 per employee per year on underused, redundant, or mismanaged benefits. By addressing these inefficiencies, Origin is poised to revolutionize the global benefits industry, delivering value to employees worldwide.
- The Series A funding of $21 million, led by Felix Capital and joined by Acadian Ventures and Notion Capital, will aid Origin, a Global Benefits Intelligence platform, in revolutionizing the global business sector by modernizing the $45 billion benefits industry with technology, using AI to deliver actionable insights and streamline benefits management.
- Origin, co-created by leading global employers like Pfizer, BCG, and bp, aims to address the challenges faced by multinational corporations in managing employee benefits by offering a technology-driven, single platform for scalable and transparent benefits management, potentially saving enterprises an estimated $6,000 per employee per year on underused, redundant, or mismanaged benefits.
