Dubai's Branded Residences Take Lead in Luxury Real Estate Market, Outperforming Conventional High-End Markets in Pricing, Demand, and Investment.
Dubai Leads the Global Branded Residence Market
Dubai, a city known for its luxury and opulence, continues to dominate the global branded residence market. By the end of 2024, the average price of branded residences in Dubai was a staggering Dh3,288 per square foot, more than 40% higher than non-branded units.
With 132 branded residences consisting of 43,085 units, Dubai is the most active market globally for such properties, according to Savills. This success is attributed to several key factors.
Firstly, Dubai attracts a growing number of high-net-worth individuals, fuelling consistent demand for luxury branded residences that offer exclusivity and high service standards. The city's mature and expanding market provides significant supply, with over 43,000 units, including 6,346 under construction and over 30,000 units expected soon.
Secondly, branded residences in Dubai command premium pricing and high returns. Many are managed or affiliated with global luxury hotel chains, offering full-service hospitality standards, privacy, and curated amenities that appeal to affluent buyers seeking a "lock-and-leave" lifestyle.
Thirdly, Dubai's branded residences benefit from robust demand for elite home maintenance and technology-driven services, which preserve asset values and cater to customer expectations. The city's prime waterfront and central neighborhoods, such as Downtown Dubai, Palm Jumeirah, and Dubai Marina, are preferred locations for these residences.
Furthermore, Dubai's pro-investor policies, world-class infrastructure, and thriving luxury real estate market contribute to its dominance in the branded residence market. A tax-free economy, long-term residency incentives, and rising demand from international investors have driven rapid expansion in this sector.
Notable examples of high-priced branded residences in Dubai include Bvlgari on Jumeirah Bay Island, which holds the highest price among luxury branded residences at Dh10,668 per square foot, and Atlantis Resorts, Dorchester Collection, and Baccarat, which also boast high prices for branded residences.
In 2024, sales of branded units surged 48%, reaching 7,628 transactions, and the market is firmly establishing itself as the global leader, offering unmatched value for investors, developers, and buyers alike. Elias Hannoush, CEO of Morgan's International Realty, underscores this point, stating that branded residences in Dubai offer higher prices, faster sell-outs, access to elite buyers, and enhanced credibility for developers.
In conclusion, Dubai's dominance in the global branded residence market is anchored in its affluent buyer base, extensive and mature branded residence supply, premium pricing, strong luxury hotel brand partnerships, supportive services infrastructure, and strategic urban development. The city's real estate sector is undergoing a transformation, with branded residences leading in luxury property investment. For those seeking superior design, exceptional service, better capital appreciation, and a lifestyle of exclusivity, Dubai's branded residences present an unparalleled opportunity.
[1] Savills (2024). Branded Residences in Dubai: A Market Overview. [2] Hannoush, E. (2024). The Rise of Branded Residences in Dubai. [3] Morgan's International Realty (2024). The Future of Luxury Real Estate in Dubai. [4] Knight Frank (2024). Global Branded Residences Report. [5] Dubai Real Estate Corporation (2024). Dubai's Branded Residence Market: A Strategic Analysis.
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