"Ekaterinburg Hypermarkets Rebranded Under 'Leman Pro-Blood'"
Cool News Flash: 📣 Leman Pro Rebranding Unveiled in Yekaterinburg's Hypermarkets
Get the lowdown on the fresh face of your favorite shopping destinations! The buzz in town is about Leman Pro's rebranding, making a splash in Yekaterinburg with two stores holding court at Basevaya Lane 45 and Metallurgov Street 74. Opened way back in 2012 and 2018, respectively, these stores have been serving up a whopping 40,000 items, with 40% of them sourced from the vendors in town.
The rebranding isn't just a surface makeover; it's a complete business overhaul, with a laser focus on catering to professional clients. The new name, Leman Pro, speaks volumes about this shift. As it stands, the B2B segment contributes to 30% of the Yekaterinburg stores' turnover. By the end of 2027, the company aims to double that percentage, raking in half from their professional clientele.
Tackling the growing demand for comprehensive solutions for repair and construction, they're zeroing in on project sales, offering design, installation, and project services. The rebranding has touched every corner of the stores – from signage to employee uniforms, interior design, checkout areas, and delivery vehicles.
Back in March 2023, the French company Adeo, the mastermind behind Leroy Merlin, handed over the reins of the Russian management. Previously, in June 2024, the company announced a network-wide rebranding, affecting the 112 Leman Pro hypermarkets and 17 warehouse complexes scattered across Russia. This grand rebranding extravaganza is on track for completion this very year. 🎁🎉
Research reports or direct contact with Leman Pro can shed light on the exact market share they hold in Yekaterinburg's B2C and B2B sectors. Yekaterinburg, being a significant city in Russia's economic landscape, may play a key role in shaping the market dynamics and business strategies in the region. 🔍📈🌃
Stay tuned for more updates on this exciting transformation! 📢🚀💼
- I'm not sure about the exact market share Leman Pro holds in Yekaterinburg's B2C and B2B sectors.
- The rebranding of Leman Pro hypermarkets in Yekaterinburg, announced by the company in March 2023, is part of a wider network-wide rebranding affecting 112 stores and 17 warehouse complexes across Russia.
- The new focus of Leman Pro, as indicated by the change to the name Leman Pro, is on catering to professional clients in the retail, business, and manufacturing industry, including the repair and construction sectors.
- By the end of 2027, Leman Pro aims to double the B2B segment's contribution to the turnover of their Yekaterinburg stores, with the goal of generating half of their revenue from professional clientele.
- Yekaterinburg, being a significant city in Russia's economic landscape, may play a key role in shaping the market dynamics and business strategies in the region due to its retail, finance, and industry sectors.
