Empowering Brands is Our Mission, as stated by Toni Mazrekaj

Empowering Brands is Our Mission, as stated by Toni Mazrekaj

Interview with Toni Mazrekaj, Head of Account Management at RubyPlay

Get the scoop on RubyPlay's massive growth in the North American market, focusing on their latest achievement: the Ontario license! Ready to dive into this explosive conversation? Let's do it!

Q: How did RubyPlay find itself at the forefront of North America, and what does Ontario signify for your broader expansion roadmap?

Toni Mazrekaj: You betcha! The North American market is a goldmine, and we've got the goods to make it rain! Our strategic move into Ontario is all about tapping into that vast market potential and aligning with local tastes. Our portfolio of games, like Diamond Explosion Patriots, is custom-crafted for the US market—and it's taking off like a rocket! We're chums with premier US operators, like Rush Street Interactive and FanDuel, and they've been pivotal in helping us find our footing.

With the Ontario license, we've secured a solid foothold in Canada and set the stage for expansion into other states. Canada's been a great testing ground, and we're chomping at the bit to take our act on the road!

Q: So, what can players expect from RubyPlay's games in Ontario?

Toni Mazrekaj: Buckle up, players! As you leap into the action, you'll find a bucketful of straight-up, high-quality games tailored to meet the diverse preferences of Ontario residents. We're adamant about keeping our games fresh and funky, blending tried-and-true mechanics with innovative twists that'll have you on the edge of your seat. Ontario's got a huge player base, and we're itching to cater to all their gaming needs!

Q: Reckon you learned a thing or two from rubbing shoulders with the big dogs in the US like Rush Street Interactive and FanDuel? What did you take away from that splendid soiree?

Toni Mazrekaj: By Gee, 'twas one helluva soiree! The US market taught us some tricky lessons we're applying to our Ontario launch. First off, organization, organization, organization! Things move lightning-fast over here, and we gotta keep our cool and our ducks in a row. Plus, we discovered that making sure our kick-ass games are wheeled out in tip-top shape, whether brand spanking new or tried-and-true, is vital. It's critical to tickle the fancies of both players and regulators alike. Lastly, clear, smooth communication with our partners is always gonna be key—if we wanna stand out, we gotta lend an ear and cater to each partner's unique brand identity.

Q: Hey, when it comes tostanding out in the steaming, competitive iGaming market, talent ain't the only ace up your sleeve—brands rule the roost! How does RubyPlay differentiate itself through game development and player engagement to dominate this scene?

Toni Mazrekaj: This market's a wild west, and the ones with the most notorious brands are gonna seize the day. We've got the brains and brawn to tackle this beast, and we're confident that by focusing our guns on our partners' brands, we'll stand tall and proud above the competition.

We provide a tech foundation that makes it a breeze for partners to integrate and support their brands, all the while offering up our carefully crafted games for that extra boost. Next on our list of game-changers? Brand-enhancing tools to give our partners the edge they crave. We're all about empowering our partners' brands; they matter, and we're here to help!

Q: Now that our fiddles are warmed and our horses hitched, what's RubyPlay's next big move in North America? Can we expect some new game innovations, cross-state expansion, or drool-worthy partnerships?

Toni Mazrekaj: Saddle up, partner! There's a whole wide-open prairie ahead of us, and we ain't slowing down anytime soon. Our eyes are set on new frontiers, like Delaware and Pennsylvania, and future plans to conquer West Virginia and Connecticut are brewing in our minds. Our rollicking pipeline is full of enticing partnerships, and we're eager to drop our next game sensation, J Mania Buffalo, onto the market on April 17th. Keep your eyes peeled for that one, partner!

Image credit: our website News

Enrichment Data:

Overall:

RubyPlay's strategic expansion into North America, including Ontario, revolves around several key factors:

Strategic Reasons for Expansion

1. Localization and Adaptability: By offering a diverse range of game mechanics and minimizing time to market, the company can adapt quickly to different regulatory environments and player preferences.
2. Cross-State Scalability: RubyPlay is focused on expanding across multiple US states, creating a more effective player experience and supporting operators' cross-state strategies.
3. Market Potential: Ontario's mature iGaming sector, coupled with expanding operations in the US, creates significant economic opportunities for companies like RubyPlay.

Plans for Continued Growth

1. New Feature Rollouts: RubyPlay plans to introduce its Awarded Feature, which allows operators to award the Buy Feature for free through back-office campaigns, enhancing branding, retention, and acquisition efforts.
2. State Expansion: RubyPlay aims to further expand into North American states such as Pennsylvania, West Virginia, and Connecticut within the next year.
3. Strategic Partnerships and Innovations: While specific partnerships in Ontario are not yet confirmed, RubyPlay's focus on innovation and localized content suggests that forming strategic alliances with local operators, adapting successful features from other regions, or introducing new game innovations could be part of their growth strategy.
4. RubyPlay's success in Ontario, a significant milestone in its expansion roadmap, is indicative of the company's strategic alignment with local tastes and vast market potential in North America.
5. The games offered by RubyPlay in Ontario cater to diverse player preferences, with a focus on high-quality, fresh, and funky games that keep players on the edge of their seats.
6. In its journey to dominate the iGaming market, RubyPlay has learned valuable lessons from partnering with industry giants like Rush Street Interactive and FanDuel, applying vital lessons such as organization, product quality, clear communication, and catering to unique brand identities.
7. RubyPlay's future moves in North America include cross-state expansion into states such as Delaware, Pennsylvania, West Virginia, and Connecticut, the rollout of new features like the Awarded Feature, and the introduction of new game innovations such as J Mania Buffalo.

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