Exclusive Real Estate Deal: Soho House Changes Hands for a Record $2.7 Billion, with Ashton Kutcher Among the Investors
Soho House, the luxury private members' club and hospitality group, is set to go private in a $2.7 billion deal led by hospitality heavyweight MCR Hotels. The deal, which was announced on August 18, 2025, sees Ashton Kutcher joining Soho House's board of directors as part of the consortium that is taking the company private.
The consortium, which also includes Apollo Global Management and Goldman Sachs Alternatives, will buy all outstanding shares of Soho House for $9 each in cash. MCR CEO Tyler Morse will be the vice-chair of the board, while Ron Burkle, the Executive Chairman of Soho House, and Nick Jones, the founder, will retain control of the business and roll over their stakes.
Soho House, which started as a single club in central London, has expanded to 46 houses worldwide, as well as coworking spaces, beach clubs, and farmhouses. The company has also dealt with fluctuating share prices since it listed on the New York Stock Exchange in 2021.
SHCO CEO Andrew Carnie states that the company has delivered consistent, disciplined growth, with revenue doubling in the past three years. The acquisition aims to leverage MCR’s operational expertise combined with Soho House’s brand to drive growth and strategic flexibility in the luxury private club market.
The transition from public to private ownership is intended to provide Soho House with the ability to innovate and focus on experiential luxury services without the pressures of public markets. Soho House is planning to open a Barcelona Pool House and a new club in Manchester later this year, as well as houses in Tokyo, Milan, Madrid, Los Cabos, and Sydney on the horizon.
The acquisition agreement states that Soho House will safeguard the member experience, drive sustainable international growth, and protect and expand its cultural and creative foundation. The transaction is expected to close by the end of 2025.
[1] The New York Times: "Ashton Kutcher Joins Consortium to Buy Soho House" [2] Bloomberg: "Soho House to Go Private in $2.7 Billion Deal" [3] The Guardian: "Soho House Sold to MCR Hotels in $2.7 Billion Deal" [4] Financial Times: "Soho House’s Future Looks Bright After Going Private"
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