Exclusive Report: Horizon Secures Spectrum's $450 Million Advertising Contract
Scoop on Spectrum's New Media Partner
Hey there! The buzz around the block is that cable and internet titan Charter Communications, better known as Spectrum, has given its media account to Horizon Media after a rumbustious review that lasted a few months. Word on the street, or more accurately, from sources close to the situation, is that iProspect under Dentsu was the incumbent for search, and Dentsu Media themselves took part in the pitch.
Spectrum isn't a stranger to working with media agencies, with the likes of PMG and Camelot being among them, according to an earlier AdAge report. To add another twist to this, GroupM is said to have also participated in the pitch, according to our insider sources.
Despite reaching out to ID Comms for comment, they didn't respond in time for this publication. While GroupM, Horizon Media, and Dentsu stayed tight-lipped and declined to comment on the record, the grapevine is abuzz with speculation.
Now, here's the lowdown on the key contenders and the final verdict:
| Agencies | Role in the Review ||------------------------|----------------------------------|| Dentsu (iProspect) | Incumbent; Participated || PMG | Participated || GroupM | Participated || Horizon Media | Fresh Blood on the Media Account |
Listen up, this looks set to be a significant move for Spectrum, aiming to unify its brand communications across its businesses. Rumors suggest that Horizon Media clinched a media account estimated to be worth around $450 million according to some, while others have tossed around figures as high as $800 million for the total consolidated media planning and buying duties[1][2][3]. Keep your eyes peeled for more updates on this juicy development!
- The media account of Spectrum, previously held by Dentsu's iProspect, has been awarded to Horizon Media, signifying a fresh partnership in the media spectrum for the cable and internet giant.
- In the recent media review, GroupM was also a participant, indicating a competitive landscape among top agencies vying for Spectrum's finance and business sectors.
- With a potential estimated value of up to $800 million for the consolidated media duties, this move may mark a significant switch in Spectrum's brand communications strategy, including its collaboration with agencies such as Dentsu, GroupM, and PMG.
