Expanded Recruitment Efforts by SWO Mobil: Electronic Buses Transformed into Mobile Job Advertisements
In the vibrant city of Osnabrück, SWO Mobil, the local public transport company, has launched an innovative recruitment campaign to address the skilled worker shortage, particularly in the bus driving sector. The campaign, which has been ongoing for several months, has seen significant success and has attracted attention in various ways.
At the helm of this initiative is André Kränzke, CEO of SWO Mobil. He attributes the skilled worker shortage to demographic change, emphasising the need for creative solutions to attract new talent. One such solution is the use of electric buses as mobile job ads.
SWO Mobil's fleet of six electric articulated buses now double as moving billboards, sporting a special "We are looking for bus drivers" rear decal. This unique approach is a new addition to the campaign, aiming to create attention and spark curiosity among potential candidates. To further support the campaign, the faces of three SWO Mobil colleagues are featured on the rears of these buses.
The campaign has employed various methods to attract attention, including a special double-decker bus, job speed dates, Instagram reels, and unusual actions like the "one-minute standstill" of all buses. These strategies have proven effective, with 20 new colleagues starting their training at the municipal bus driving school since the beginning of the year.
The success of the campaign has not gone unnoticed by Tanja Stiegeler, co-CEO of SWO Mobil. She believes that the modern electric articulated buses are ideal ambassadors for an attractive and sustainable public transport system, including the profession of bus driver. SWO Mobil plans to utilize all 62 electric articulated buses in its fleet for advertising space marketing, with ten of these buses reserved specifically for self-promotion.
By 2030, approximately 200 full-time positions in SWO Mobil's driving staff could be vacated due to retirements of the "Baby Boomers". The ongoing recruitment campaign is a crucial step towards ensuring a stable workforce for the future.
For those interested in learning more about SWO Mobil's recruitment campaign and its strategy with electric buses as moving job ads, it would be best to consult SWO Mobil’s official website, local Osnabrück news sources, or contact SWO Mobil directly. The company is committed to providing up-to-date information and fostering a dialogue with the community.
- André Kränzke, CEO of SWO Mobil, is using creative solutions like electric buses as mobile job ads to attract new talent for the bus driving sector in the face of a skilled worker shortage caused by demographic change.
- SWO Mobil's innovative recruitment campaign, employing methods such as electric buses, job speed dates, Instagram reels, and unusual bus actions, has been successful in attracting 20 new colleagues in the first quarter of the year.
- In an effort to create an attractive and sustainable public transport system, SWO Mobil plans to utilize all 62 electric articulated buses in its fleet for advertising space marketing, with ten of these buses reserved specifically for self-promotion.
- As many as 200 full-time positions in SWO Mobil's driving staff could be vacated due to retirements by 2030, and the ongoing recruitment campaign is a crucial step towards ensuring a stable workforce for the future.
- Interested individuals can learn more about SWO Mobil's recruitment campaign and its strategy with electric buses as moving job ads through SWO Mobil's official website, local Osnabrück news sources, or by contacting the company directly.
