KFC Announces New Creative Agency of Record: MullenLowe Boston
Fast-food chain KFC appoints MullenLowe as its primary creative agency for advertising campaigns
Fast-food giant KFC has named MullenLowe Boston as its new creative agency of record, effective immediately. The announcement was made to Adweek by KFC, marking a change from its previous creative agency, Wieden+Kennedy, which has been working with the company since 2018.
In addition to the new creative agency, KFC has also found a new media agency, Publicis Groupe's Spark Foundry. The change in agencies was not previously announced, but it follows KFC's decision to put its U.S. creative and media accounts in review in September last year.
Five agencies participated in the creative review: Fig, Johannes Leonardo, IPG's MullenLowe, FCB, and Havas' Arnold. MullenLowe and Fig made it to the final round of the creative review, with MullenLowe Boston emerging as the chosen agency.
MullenLowe Boston will now be responsible for KFC's creative strategy, working closely with the fast-food chain to develop innovative and engaging marketing campaigns. The agency will also work with KFC's new media agency, Spark Foundry, to ensure a cohesive and effective marketing approach.
KFC's parent company, Yum! Brands, has recently been in the spotlight for new AI initiatives and marketing campaigns, but there has been no direct mention of creative agency transitions. However, Dentsu Creative, a global agency network, has been active in U.S. creative leadership, with Abi Evans named as global chief creative officer after serving as US chief growth officer, indicating Dentsu’s significant involvement in major accounts and possibly KFC’s creative initiatives.
There is also an Instagram reel hinting at a new NYC office led by creative powerhouses associated with KFC, but the agency names are not disclosed. Without explicit reports or announcements naming all agencies involved in the creative review or the ultimate selection, it is not possible to definitively state which agencies participated or which agency was chosen as KFC’s U.S. creative agency of record.
For the latest and more detailed confirmation, monitoring official KFC press releases or industry trade publications such as Adweek or Campaign around August 2025 could provide the definitive answer. MullenLowe Boston's collaboration with KFC is expected to bring exciting new developments to the fast-food chain's marketing strategy in the coming months.
The new creative agency, MullenLowe Boston, will be responsible for KFC's creative strategy, developing innovative marketing campaigns in the finance sector, while working closely with the fast-food chain and the new media agency, Spark Foundry, to ensure a cohesive business approach. Despite Dentsu Creative's significant involvement in major accounts and possibly KFC’s creative initiatives, there is no explicit report naming all agencies involved in the creative review or the ultimate selection.
