Financial disorder meets clarity in a novel campaign spearheaded by ubank and Infinity Squared.
Ubank, a leading Australian digital bank, has unveiled its latest campaign aimed at addressing the financial challenges faced by young Australians in a cashless society. The campaign, titled "See Money Better, Do Money Better", is centered around enhancing visibility, control, and clarity in managing personal finances.
The campaign, developed collaboratively by Ubank’s in-house creative team and production agency Infinity Squared, reimagines common money management struggles faced by young banking customers. It visualizes the chaos that comes with subscriptions, automated payments, and micro-transactions, which often leave users feeling financially disoriented.
Key aspects of the campaign include the introduction of new Ubank app features that provide an integrated budgeting, banking, and planning system. These features include a Bills account, Bill Planner, Ubank Spend and Save accounts.
The Bills account and Bill Planner tools help customers prepare for and pay recurring bills ahead of time, giving greater control over regular expenses. Cash Flow tracking offers real-time monitoring of income and expenses to provide clear visibility of money movement. Savings Targets features help users set and achieve short- and long-term savings goals more effectively.
These new features create a holistic system in the Ubank app for budgeting, banking, and planning. They are designed to resonate with young customers by making money management more tangible and less chaotic.
Andrew Morrison, Chief Customer Experience Officer at Ubank, stated that the shift towards a cashless society has made money feel abstract and chaotic. He highlighted that the lack of visibility is a major barrier to financial success among young people, which Ubank’s products aim to solve.
The campaign launch coincides with the introduction of these new Ubank features. It is being rolled out nationally across TV, online, outdoor, and social media channels.
Melanie Reardon, Executive Producer at Infinity Squared, states that collaborating closely with the in-house brand team at Ubank allowed for faster, aligned, and effective campaign creation.
The campaign highlights the features Cash Flow, Bill Planner, and Savings Targets in the Ubank app. Cash Flow tracks income and expenses in real-time, while Bill Planner helps customers prepare for and pay regular expenses ahead of time. Savings Targets in the Ubank app help customers save faster for short and long-term goals.
The partnership between Ubank and production agency Infinity Squared has resulted in a new campaign that aims to address the stresses of modern money management and help young Australians see their money clearly to find more ways to get ahead.
[1] Ubank Press Release [2] Infinity Squared Press Release [3] The Australian Fintech [4] Mumbrella
- The Ubank campaign, titled "See Money Better, Do Money Better," developed in partnership with production agency Infinity Squared, aims to address the financial challenges faced by young Australians in a cashless society, by introducing new app features such as Bills account, Bill Planner, Ubank Spend and Save accounts, Cash Flow tracking, and Savings Targets on ffnews.com under the Finance and Business categories, helping users manage their personal finances more effectively and achieve their savings goals.
- Ubank's Chief Customer Experience Officer, Andrew Morrison, highlighted the lack of visibility as a major barrier to financial success among young people, emphasizing that the partnership with Infinity Squared has led to a campaign that makes money management more tangible and less chaotic, as reported by financial and business news outlets such as The Australian Fintech and Mumbrella.
