Financial innovation recognized: honoring the company's groundbreaking financial strategies
philippine-based microfinance provider Cebuana Lhuillier has been honored with three prestigious accolades at the 2025 Asia-Pacific Stevie® Awards, underscoring its commitment to financial inclusion and innovation within the Philippines. The company received a Gold Stevie® for Innovative Management in Financial Industries, recognizing its groundbreaking KaNegosyo Center initiative, as well as two Silver Stevies® for Innovation in Cause-Related Videos and Thought Leader of the Year.
In a statement, Jean Henri Lhuillier, president and CEO of PJ Lhuillier Inc., expressed, "These awards affirm our dedication to fostering real change through purpose-driven innovation. Our mission remains to empower every Filipino to prosper whether they are launching a small business or accessing financial education through a smartphone."
Cebuana Lhuillier's leadership under Lhuillier has transformed the company into the Philippines' largest microfinancial services provider, touching the lives of over 27 million Filipinos. The company offers various services such as bridge financing, micro-savings, insurance, and business support through the KaNegosyo Center, which won the Gold Stevie®. Launched in 2023, the KaNegosyo Center has been instrumental in empowering over one million entrepreneurs while receiving more than 31 million views of its business coaching modules.
The Silver Stevie® for Innovation in Cause-Related Videos was awarded to Money Guro, a digital financial literacy campaign led by Lhuillier. Since its inception in early 2024, Money Guro has attracted a following of over 1.17 million and garnered over 94 million views across Facebook and TikTok.
Cebuana Lhuillier employs a "TechBrick" strategy that harmonizes a nationwide network of over 3,500 branches with digital platforms like the eCebuana app, providing accessible and convenient financial services for Filipinos nationwide.
Lhuillier emphasized, "Creating enduring social impact necessitates constant innovation and listening to the evolving needs of Filipinos nationwide. Our vision is clear: to democratize access to financial services and business ownership so every Filipino can engage in the country's economic growth and shape a brighter future."
- Cebuana Lhuillier, based in the Philippines, continues to prioritize business expansion and financial inclusion, having transformed into the country's largest microfinancial services provider, served over 27 million Filipinos, and maintained a widespread network of over 3,500 branches.
- Under Jean Henri Lhuillier's leadership, Cebuana Lhuillier has introduced initiatives like the KaNegosyo Center and Money Guro, aimed at providing business support, financial education, and digital financial literacy to entrepreneurs and the general population.
- To further promote accessibility and convenience, Cebuana Lhuillier seamlessly integrates technology into its traditional brick-and-mortar branches through the eCebuana app, enabling Filipinos to avail of financial services from anywhere in the Philippines.
