Fintech company Pemo secures $7 million in pre-Series A funding for its expense management platform based in Dubai
In the bustling world of fintech in Dubai, two spend management platforms, Pemo and SiFi, are making waves in the UAE and Saudi Arabia.
Pemo, a Dubai-based platform founded by Ayham Gorani, Valerie Konde, Alessandro Duri, and Saed Ghorani, has recently secured $7 million in pre-Series A funding. The company serves over 4,000 companies and plans to use the funding for product development and expansion into Saudi Arabia. Pemo's platform helps businesses track spending through real-time analytics and AI-driven automated accounting, offering corporate virtual and physical cards with automated expense management tools.
SiFi, on the other hand, is making a strong impression in Saudi Arabia. The platform has recently integrated with Saudi banks and financial service providers, including Apple Pay, indicating a robust regional presence and integration into Saudi Arabia’s payment ecosystem. SiFi's services focus on payment facilitation, spend management, and fintech integration within the Saudi banking ecosystem.
While both platforms are active in the UAE and Saudi Arabia, SiFi appears more prominent in Saudi Arabia, particularly with its integration with Apple Pay. There is no direct mention of Pemo in the Saudi Arabia banking and fintech landscape from the available search results, suggesting it may be less established or focused more on the UAE market or other segments.
The funding comes at a strategic time as UAE businesses adapt to the recent introduction of corporate income tax. With Pemo's automated tools, companies can maintain compliance and streamline operations, making it an attractive option for businesses looking to navigate this new landscape.
As the fintech sector in Dubai continues to grow, so does the competition between platforms like Pemo and SiFi. Recent funding rounds, such as the $10 million seed round raised by SiFi, are fueling expansion in the Gulf region's fintech ecosystem.
This article was written by MB Staff, and is part of a series that includes articles like "Dubai fintech Alaan raises $48 million Series A to expand AI-powered expense management across MENA" and "Dubai's Journify raises fresh funds, doubles valuation, to grow first-party data marketing across region". For a more detailed feature-by-feature and funding amount analysis, specialized fintech investment and company disclosures after August 2025 would be needed.
[1] Source: Apple Pay website, stc pay website, Hala website, and various Saudi bank websites.
Technology integration plays a crucial role in the success of fintech platforms like Pemo and SiFi, as evidenced by SiFi's incorporation of Apple Pay, and possibly other Saudi banks and financial service providers. With technology advancements, these platforms aim to streamline spend management and fintech integration within the regional banking ecosystem.
In the growing fintech sector of Dubai, technology-driven finance solutions such as automated accounting and expense management tools are enabling businesses to adapt to the recent introduction of corporate income tax, ensuring compliance and operational efficiency.
