Forecasted Profitable Earnings and Revenue Expansion for Sportradar
In a bold move to solidify its position in the sports betting industry, Sportradar has announced an ambitious growth strategy for 2027. The company aims to achieve a revenue of at least €1.7 billion, representing a 15% compound annual growth rate (CAGR), and a 27% EBITDA three-year CAGR through 2027 [1][2][3].
At the heart of this strategy is a focus on innovation and AI implementation. Sportradar is investing in technology and AI capabilities to enhance its product offerings, data insights, and operational efficiencies, aligning with broader trends in sports tech [1][4].
The company is also actively expanding into newly regulated markets. For instance, Sportradar is growing its operations in Brazil’s sports betting market and has secured exclusive data rights for major events like the FIFA Club World Cup 2025 [2].
Sportradar is not limiting itself to traditional sports betting. The company is exploring potential expansion into iGaming, leveraging its data and technology foothold to tap into the online casino and gaming market, which is forecasted for strong growth worldwide [3][5].
Consistent with sports tech industry trends, Sportradar has pursued acquisitions to consolidate its position, diversify revenue, and build scale. Recent acquisitions include Synergy Sports, IMG Arena, and VAIX [4].
Sportradar has also unveiled an AI-based audio advertising platform for casino and sportsbook clients. This platform allows gaming companies to create customized advertisements during live games for bettors [6].
To summarise, Sportradar's growth strategy for 2027 includes:
- Achieving a revenue of at least €1.7 billion by 2027 (15% CAGR) - A 27% EBITDA three-year CAGR through 2027 - Expanding AI capabilities for analytics and product innovation - Entering new regulated markets (e.g., Brazil) and securing exclusive rights for major events - Exploring iGaming verticals - Pursuing acquisitions to consolidate, diversify, and scale
This multi-pronged approach, combining aggressive growth targets, technology investment (notably AI), geographic and vertical expansion, and strategic acquisitions, forms the core of Sportradar's growth strategy for 2027 [1][2][3][4][5].
Sources: [1] Sportradar Press Release, 2025 [2] Sportradar Annual Report, 2024 [3] Sportradar Investor Presentation, Q1 2025 [4] SportsPro, 2025 [5] iGaming Business, 2025 [6] Sportradar Press Release, April 2025
- Sportradar's growth strategy in 2027 involves using technology and AI to improve their product offerings, data insights, and operational efficiencies, which is part of the broader sports tech trend.
- To reach a €1.7 billion revenue by 2027, Sportradar plans a 15% compound annual growth rate (CAGR), and a 27% EBITDA three-year CAGR, but they are also looking beyond traditional sports betting, targeting the iGaming market for expansion.
- As part of their growth strategy, Sportradar is actively entering newly regulated markets, such as Brazil, and securing exclusive data rights for major events like the FIFA Club World Cup 2025, and they've been pursuing acquisitions to consolidate their position, diversify revenue, and build scale.
