Franconian Winemakers Under Pressure - Two Bottles of Wine per Vine - Franconian Winemakers Face Economic Challenges Despite Successful 2023 Wine Year
Franconian winegrowers face a challenging market, with consumers preferring imported wines. Despite this, the region's wine tourism contributes significantly to its economy. The 2023 wine year was favourable, but winemakers struggle with rising costs and intense competition.
Artur Steinmann, president of the Franconian Winegrowing Association, aims to boost local patriotism to increase domestic wine consumption. He plans to discuss these economic challenges with Federal Minister of Agriculture Alois Rainer (CSU).
The region's wine tourism is a significant revenue stream, bringing in around 3.9 billion euros annually, with wine sales contributing 300 million euros. However, consumers are drinking less domestic wine, with six out of ten bottles consumed coming from abroad. This trend puts local winemakers at a disadvantage due to intense price competition with foreign producers.
The 2023 wine year was relatively uncomplicated, with an average yield of about 72 hectoliters per hectare and two bottles per vine. Must weights were slightly higher than last year, averaging about 87 degrees Oechsle. Despite these favourable conditions, winemakers face rising costs, with expenses increasing by 30 to 40 percent recently. Unfortunately, they cannot pass these increased costs on to customers due to the competitive market.
Franconian winemakers, despite a successful 2023 wine year, grapple with economic challenges stemming from intense price competition and rising costs. Artur Steinmann's efforts to encourage regional patriotism and his planned discussion with Minister Rainer may help address these issues and support the local wine industry.
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