Funded: $16.1 Million Series A for Transforming Enterprise Consumer Research Strategies
Knit, an AI-based platform for consumer research, has announced a successful Series A funding round of $16.1 million. The round was led by GFT Ventures and Ashton Kutcher's Sound Ventures, with participation from Silicon Road Ventures, Osage Ventures, Rise of the Rest, and notable angel investors such as David Kirk (former Chief Scientist at NVIDIA) and Gokul Rajaram (founding partner of Marathon Management).
Over the past year, Knit has seen a remarkable 5X growth and adoption by Fortune 500 brands like Amazon and Mars Wrigley. The platform's unique approach to consumer research is redefining how brands understand their customers by combining traditional research rigor with AI speed.
Knit's platform offers users the flexibility to conduct custom research and get insights quickly, all while maintaining control over quality and consistency. The platform is designed to meet the needs of modern research teams in the enterprise market, allowing businesses to run more studies, explore more ideas, and support more teams across the organisation without adding headcount.
Aneesh Dhawan, Co-Founder and CEO of Knit, stated that the funding will help accelerate their vision for a human + AI platform that makes research accessible, contextual, and decision-ready. The investment will be used to support product development, new AI features, and expansion of research and international teams.
The funding aims to strengthen Knit’s position as a technology leader in transforming enterprise insights through a hybrid human + AI approach. Knit's technology is designed to meet the needs of modern research teams demanding speed without sacrificing quality or control. The platform will see the addition of new AI capabilities to further enhance its ability to deliver fast, cost-efficient, and high-quality insights.
Brooks Deaton, VP of Data & Insights at NASCAR, has stated that Knit has been instrumental in their research efforts. Jeff Herbst, Founding Managing Partner at GFT Ventures, believes that Knit is positioned to lead the new era of enterprise insights. Alexandra Burbey, Investor at Sound Ventures, has expressed confidence in Knit's ability to deliver on its vision for the market.
With this funding, Knit plans to hire more skilled researchers to ensure quality across projects and continue its mission to revolutionise consumer research in the enterprise market.
[1] Knit Press Release, 2022. [2] VentureBeat, 2022. [3] TechCrunch, 2022.
In light of the successful Series A funding round, Knit plans to invest in product development and new AI features to reinforce its leadership in technology-driven consumer research (finance). This expansion will enable the company to meet the growing demands of modern research teams in the business sector, ultimately transforming enterprise insights (investing).
With the addition of skilled researchers, Knit aims to maintain quality across projects and continue its mission of revolutionizing consumer research in the market, positioning itself as a key player in the intersection of business and technology.
