Future Launches Full-Service Branded Content Studio, Future Creative
Global specialist media leader Future has launched Future Creative, a full-service branded content studio. The new venture combines Future's extensive portfolio of market-leading properties with strategic and creative expertise to engage audiences and drive brand awareness across multiple platforms.
Future Creative, led by Sharon Yi in the US and Verity Fine Hosken in the UK, offers brands a range of engagement methods. These include social-first live shopping, influencer marketing, newsletters, and bespoke experiential activations. By leveraging Future's massive portfolio, the studio aims to change brand perception and reach high-intent consumers.
Jon Steinberg, CEO of Future, expressed that Future Creative reaffirms the company's commitment to quality storytelling. It enables brands to engage audiences across print, digital, audio, and in-person platforms, driving brand awareness and helping advertisers reach their targets.
Future Creative, under the leadership of Sharon Yi and Verity Fine Hosken, harnesses Future's extensive portfolio to offer brands innovative engagement methods. By combining strategic and creative expertise, the studio aims to drive brand awareness and change brand perception, reaffirming Future's commitment to quality storytelling.
