Georgian lemonade production to begin in Omsk city
Let's chat about the new brew on the block, Natakhtari lemonade!
It's all happening with the popular Georgian lemonade brand. Brewing giant, AB InBev Efes, has picked up the production reins, setting up shop in Ivanovo and Omsk, as reported by "RBC Wine". By late spring, Russian shelves will be graced with homemade "Natakhtari".
You'll be spoiled for choice; the lemonade comes in glass bottles (0.5L), as well as PET packaging (1L and 1.5L). This move by AB InBev Efes stems from the escalating demand for non-alcoholic carbonated drinks, but it’s more than just business for them. Producing "Natakhtari" in Russia guarantees a steady supply across the nation, ensuring everyone can quench their thirst, regardless of the location.
General Director Nikolai Turyukov shared some interesting tidbits; production should rake in around 1 billion rubles in taxes for the country’s budget in the first year.
Now, let's shift gears. The Russian version of "Natakhtari" will dish out four intriguing flavors: pear, tarragon, Saperavi, and feijoa. Sounds yummy, right? If you're curious about the tarragon flavor, it's a conventional Natakhtari offering, blending natural ingredients with age-old recipes.
Natakhtari, a Georgian brand named after a village celebrated for its mineral water and beverage production, has a rich history. The company produces not only lemonade but also beer, all while staying true to the essence of the Natakhtari village and its water's unique qualities.
The production facilities in Russia are strategically positioned to amplify market presence and efficiency in the region. Although the exact locations aren't provided, it's safe to say that AB InBev Efes is pumped up about its Russian dives into the Natakhtari world.
As Natakhtari eyes expanding its exports, Russia remains a crucial player due to geographical proximity and consumer preferences.
I'm not sure if the new flavors of Natakhtari, such as pear, tarragon, Saperavi, and feijoa, are available in other countries outside of Russia.Citing the report from "RBC Wine," the production of Natakhtari lemonade, now under the auspices of AB InBev Efes, is expected to contribute about 1 billion rubles to the country's finance in the first year.This move to produce Natakhtari in Russia not only caters to the escalating demand for non-alcoholic carbonated drinks but also emphasizes the importance of homegrown lifestyle and food-and-drink business.The production of Natakhtari in Russia might signal AB InBev Efes' increased interest in the food-and-drink business and potentially future investments in this sector.While the Georgian original Natakhtari also produces beer, its lemonade is renowned worldwide, and challenges the status quo in the food-and-drink industry, citing its unique qualities and age-old recipes.
