Global candy powerhouse is being shaped by Giovanni Ferrero's efforts
In the heart of Milan, renowned journalist Gerhard Bläske delves into the life of Giovanni Ferrero, the enigmatic CEO and owner of Ferrero, the world's second-largest confectionery company, and the man behind the globally beloved spread, Nutella. Despite his wealth, estimated at a staggering $41.3 billion (Forbes), Ferrero leads a life far removed from the glitz and glamour often associated with such riches.
Born into the Ferrero family, whose business influence is deeply rooted in the confectionery industry, Giovanni's career path was significantly influenced by his father, Michele Ferrero. After studying marketing in the United States, he returned to Europe, ready to make his mark in the family business. Since taking the helm in 1997, he has been instrumental in expanding Ferrero's portfolio through strategic acquisitions, such as the recent purchase of Kellogg for $3.1 billion.
Personal life for Ferrero, however, remains a private affair. Married to Paola Rossi, the couple shares two children, Davide and Michele. Despite being Italian, Giovanni has chosen to reside in Brussels, Belgium, suggesting a preference for an international setting, possibly due to his business interests or personal connections.
Ferrero's lifestyle is marked by simplicity, with little interest in luxury yachts or expensive cars. Instead, he finds his luxury in the time he spends writing and reading. This literary inclination is further reflected in his personal interests, as he is reportedly influenced by a range of business and fiction books.
One of Ferrero's most intriguing passions is his frequent travels to Africa. These journeys offer a stark contrast to the glamour of the business world, providing a chance for Ferrero to step away from the limelight and immerse himself in the rich tapestry of African culture.
As Executive Chairman, Ferrero works closely with Lapo Civiletti, the current CEO, to drive the company's growth. His transition from CEO to Executive Chairman in 2017 indicates a preference for focusing on long-term strategy rather than day-to-day operations.
Ferrero's literary pursuits extend beyond personal interests, as he is also an author, having written novels and other books. His works, though not widely publicised, reveal a man of depth and complexity, much like the man himself.
In a world where wealth and power often dictate a flashy lifestyle, Giovanni Ferrero stands as a testament to the power of simplicity and the joy of a good book. His story serves as a reminder that success need not be measured by material possessions, but by the time we take to write and read.
Financing the company's growth, Giovanni Ferrero made a significant acquisition by purchasing Kellogg for $3.1 billion, broadening Ferrero's business portfolio in the fashion-and-beauty and lifestyle sectors. Despite his immense wealth, the Ferrero family CEO leads a modest life, finding luxury in reading and writing rather than extravagant material possessions such as luxury yachts or expensive cars.
