Global progress of 180NY persists, as Evan Weissbrot accepts the role of Chief Experience Officer.
New Agency Shake-Up: Evan Weissbrot as 180NY's Chief Experience Officer
In an exciting turn of events, Agency 180 has announced the appointment of president Evan Weissbrot to the new role of Chief Experience Officer (CXO). This decision comes as Agency 180 Global has been drawing in big-name clients, such as Conagra, Sony Electronics, Slim Jim, DHL, and Mountain Dew, seeking the agency's knack for engagement and audience development.
Over the past year, 180 has undergone a massive transformation, morphing its operations into a unified global creative ecosystem instead of a traditional network. Hubs can be found in major cities like Amsterdam, New York, Los Angeles, Paris, and Tokyo.
Speaking to Adweek, Weissbrot shared that his new position represents a career milestone, encompassing his experiences in communication planning and strategy in media agencies including Universal McCann, OMD, and Mindshare, along with his creative endeavors and the provision of more forward-thinking audience experiences at TBWA.
While I couldn't find specific details about "180 Global" or its notable clients such as Slim Jim and Mountain Dew, it's essential to note that there is another company called "180one," a recruiting and consulting firm based in Oregon, which has earned a spot among Oregon's Most Admired Companies. If "180 Global" refers to a different entity, further context or details would be needed for a more accurate understanding.
In his new role, Evan Weissbrot, the president of 180NY, will oversee the finance and leadership aspects, ensuring the success of the company's business endeavors and various careers within the agency, particularly focusing on delivering forward-thinking audience experiences. This transformation in his position underscores his diverse background in communication planning, strategy, media agencies like Universal McCann, OMD, and Mindshare, as well as his creative work at TBWA.
