Google Ads Tightens Message Asset Policies on Oct 30, 2025
Google Ads is tightening its message asset policies. Starting October 30, 2025, stricter rules will be enforced. Advertisers must review and update their assets before this deadline to prevent campaign disruptions.
Non-compliant or unverifiable message assets will stop serving during a four-week enforcement period. Google Ads will introduce a new News help center to assist advertisers. To fix disapproved assets, advertisers should follow Google's policy guidance. The new requirements aim to ensure advertisers update and verify their message assets, preventing them from being blocked.
Google News' new message asset requirements take effect on October 30, 2025. Advertisers should prepare by reviewing and updating their assets to avoid service interruptions. Google provides resources to help advertisers comply with the new rules.
