Google Expands Age Verification to Main Search Interface
Google has expanded its age verification measures beyond YouTube, now including its primary search interface. Users may encounter prompts to confirm their adult status, with protective measures in place for those flagged as potentially under 18.
The expansion follows Google's July 2025 announcement of machine learning technology to estimate user ages based on account-associated behavioral patterns. When users are flagged as potentially underage, their ad personalization is disabled, and access to sensitive creative categories is restricted. Users encountering incorrect age estimations can maintain correction options through document verification pathways or facial recognition selfies. The implementation adheres to technical specifications established through Google's Credential Manager API, extending verification requirements beyond YouTube.
The rollout timing coincides with broader regulatory pressures affecting digital platforms globally, such as the UK's Online Safety Act. Users encounter two primary response options: 'Got it' and 'Verify age', with links to learn more about the changes implemented to their account settings.
Google's expansion of age verification measures now encompasses its primary search interface, with protective measures in place for users flagged as potentially underage. The rollout aligns with broader regulatory pressures affecting digital platforms globally. Users can correct incorrect age estimations through document verification pathways or facial recognition selfies.
