In a notable decision, The General and Airheads opt for Highdive agency in Chicago as their official representative.
In the dynamic world of advertising, Chicago-based agency Highdive continues to make waves. Founded by Mark Gross and Chad Broude, former DDB creatives, in 2016, Highdive has been named the agency of record for several notable brands.
One such brand is The General, an auto insurance company. In 2020, Highdive was honoured with this prestigious title, adding The General to its impressive client list. The agency also secured the position as the creative agency of record for Airheads, a popular candy brand owned by confectionery company Perfetti Van Melle.
The partnership with Perfetti Van Melle doesn't end with Airheads, though. Highdive is also assisting in the launch of Fruit-tella, a European candy brand, in the U.S. market. Fruit-tella, a new addition to Highdive's client roster, joins Airheads under the Perfetti Van Melle umbrella.
Before partnering with Highdive, The General and Airheads had previously worked with creative agencies Art Machine and Huge, respectively. However, the specific individuals responsible for these partnerships before Highdive remains undisclosed.
The expansion of Highdive's client base has been a significant factor in its growth. In 2020, Adweek recognised Highdive as the Fastest Growing Agency, a testament to its strategic approach and creative prowess.
With its continued success, Highdive is poised to make even more impactful strides in the advertising industry. The agency's collaboration with Perfetti Van Melle brands promises exciting developments in the world of candy and insurance advertising.
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