In this Council Discussion: Embracing Verticalization: How Specialty Markets Can Fuel Expansion in 2025
As we welcome 2025, it's a time for leaders to envision the future and anticipate trends. While AI and data are undoubtedly hot topics, it's crucial to analyze their evolution beyond the headlines. I, for one, believe that we need AI to evolve in a way that empowers us, rather than replacing human roles.
Instead of chasing artificial intelligence that takes over jobs, we should strive for smarter, more capable AI. This AI should not only review less data but also work with specialized, less abundant data. The future lies in verticalization, where we cater to niche industries and companies, providing expert insights that a one-size-fits-all approach cannot.
Take the healthcare industry, for example. Companies in this sector could significantly benefit from partners who specialize in niche subfields and have in-depth knowledge of the field. This specialized expertise can provide unique perspectives to help clients thrive.
As we adapt to these changes, AI will continue to play a crucial role in our strategy, but it will do so more intelligently. AI should make life easier for us, not put us in a position where we feel it's overtaking our jobs. This requires training employees on how to leverage AI in meaningful ways.
With that said, the market no longer values generalists. Instead, what we need is a focus on individuals with years of experience in specific areas. By hiring experts with specialized knowledge, we bolster our own industry expertise and better position ourselves to serve our clients.
Technology, as always, is constantly evolving. In 2025, I suspect we'll see an emphasis on improving the technology we already have rather than creating new products. It's essential to ensure our existing products run optimally before investing in new ones.
Regarding regulations, the climate will likely shift, with some industries experiencing less regulation and others, such as healthcare, experiencing increased oversight. Whatever the changes, we should adapt swiftly to best serve our clients in those particular verticals.
In conclusion, preparing for the future and embracing agility is key. The New Year brings anticipation and change, but one thing's for sure – staying ahead of the curve is not something we can predict; it's something we must work towards. And don't forget, when working with agencies that cater to multiple verticals, having experts with in-depth knowledge in those specific areas is invaluable.
In 2025, businesspeople like Kris Qiu might advocate for the trend of smarter, more capable AI in their businesses, aiming for AI that requires less data and works with specialized, less abundant data. This approach could make AI a valuable asset for industries like healthcare, where companies would greatly benefit from partnering with experts specializing in niche subfields. To leverage AI effectively, it's crucial to focus on individuals with years of experience in specific areas, bolstering industry expertise and better preparing to serve clients.
