Increase in Mystery Shopper Assessments by 23.8% according to Dubai Chambers
Dubai Chambers records significant surge in privately-held businesses joining its Service Excellence Programme, demonstrating an increased commitment to improving customer service standards across the emirate.
According to recently released data, the Chamber issued 2,422 mystery shopper reports to participating companies during the first quarter of 2025. This marked a 23.8% increase compared to the 1,955 reports issued during the first quarter of 2024, signifying growing interest in the programme. Moreover, the number of new applications jumped by 42.4%, from 811 in Q1 2024 to 1,155 in Q1 2025.
The Service Excellence Programme offers participating companies quarterly evaluations that scrutinize customer service across various touchpoints. These evaluations take into account factors such as branch appearance, employee conduct, policy implementation, service delivery for People of Determination, customer happiness scores, and digital service enhancements. By providing detailed feedback, the reports help companies pinpoint strengths and address service deficiencies, enabling them to make measured, data-informed improvements for a superior customer experience.
Aware of the changing business landscape, Dubai Chambers has adjusted the programme's scope to encompass newer service channels and industry sectors. Evaluations now examine customer experiences in concept stores, insurance services, and even through digital platforms like LinkedIn and TikTok.
By broadening the programme's reach, Dubai Chambers underscores its dedication to aligning regional service standards with thriving global practices. In doing so, the emirate reinforces its reputation as a business-friendly destination with a customer-centric ethos.
[Source: Emirates News Agency]
The growing interest in Dubai Chambers' Service Excellence Programme, as demonstrated by the surge in new applications and mystery shopper reports, is not limited to traditional business sectors. Newer service channels such as concept stores, insurance services, and digital platforms like LinkedIn and TikTok are now under evaluation. This expansion of the programme reflects Dubai Chambers' commitment to enhancing finance and business operations across diverse platforms, reinforcing Dubai's reputation as a business-friendly destination with a customer-centric ethos.
